Google ad placements
Google ad placements mapped both ways: pick Performance Max, Search, Shopping, Demand Gen, Display, or Video and see every surface — or start from a SERP module, YouTube format, or Gmail card and see eligible campaign types.
10 campaign types · 37 surfaces · Last reviewed 2026-06-11 · Google Ads Help Center + SERP/UI audit
App
Universal App Campaigns. Promotes installs and in-app actions across Search, Play, YouTube, Discover, and Display.
Surfaces & mockups →Demand Gen
Visual, social-style ads across Discover, Gmail, YouTube Shorts, In-stream, and In-feed. Successor to Discovery campaigns.
Surfaces & mockups →Display
Image and responsive ads served across the Google Display Network — 3M+ sites and apps.
Surfaces & mockups →Hotel
Dedicated campaign type for hoteliers and OTAs. Serves price + availability inside the Hotel results module on Google Search, Maps, and Google Travel.
Surfaces & mockups →Local Services Ads
Pay-per-lead ads for local service businesses. Shows at the very top of qualifying local searches with the Google Guaranteed badge.
Surfaces & mockups →Performance Max
Single goal-based campaign serving across every Google surface. You bring assets and a conversion goal; Google decides where they show.
Surfaces & mockups →Search
Keyword-targeted text ads on the Google SERP. Intent-driven, auction priced on Quality Score × bid.
Surfaces & mockups →Shopping (Standard)
Product feed–driven ads showing image, price, and merchant. Serves on Search Shopping carousel, Shopping tab, and Images.
Surfaces & mockups →Smart
Simplified, automated campaigns for small businesses. Serves on Search, Maps, YouTube, Gmail, and Display.
Surfaces & mockups →Video (YouTube)
Video ads served on YouTube and Google video partners. Multiple sub-types: skippable, non-skippable, bumper, in-feed, masthead.
Surfaces & mockups →
Surfaces
Browse by surface — wireframes and eligible campaign types on each detail page.
- AI Overviews — sponsored linksSearch · Sponsored links inside AI-generated answer →
- Discover feed cardDiscover · Image card with headline in Discover feed →
- Display — Anchor / overlayDisplay · Sticky bottom anchor banner (mobile web) →
- Display — App interstitialApp · Full-screen interstitial inside apps →
- Display — in-articleDisplay · Responsive native unit between paragraphs →
- Display — Rewarded videoApp · Opt-in video for in-app reward →
- Display — sidebar bannerDisplay · Responsive image/HTML5 →
- GBP — sponsored sidebar rowMaps & GBP · Sponsored row inside knowledge panel sidebar →
- Gmail Promotions tabGmail · Inbox card that expands to full creative →
- Google Business Profile calloutMaps & GBP · Sponsored block on the business profile →
- Google Play — Store listingsApp · Sponsored app card in Play search & suggested →
- Hotel results moduleHotels · Price + availability cards on hotel queries →
- Knowledge panel sidebarSearch · Sponsored card next to brand search →
- Local pack — sponsored listingSearch · Paid listing inside the local Businesses pack, Sponsored label →
- Local Services Ads — top of SERPMaps & GBP · Profile card with Google Guaranteed badge →
- Maps — Promoted pinMaps & GBP · Branded pin + sponsored callout on map →
- Maps app — Explore feedMaps & GBP · Promoted place card in mobile feed →
- Search — Bottom text adsSearch · Headlines + descriptions →
- Search — Call-only adSearch · Headline + click-to-call (no landing URL) →
- Search — Flights moduleSearch · Airline and travel-site price cards on flight queries →
- Search — Images tabSearch · Shopping product tiles in image results →
- Search — Shopping carouselSearch · Product cards (image, price, merchant) →
- Search — Shopping right railSearch · Product card grid →
- Search — Top text adsSearch · Headlines + descriptions + sitelinks →
- Search — Vehicle adsSearch · Vehicle inventory cards (photo, price, mileage, dealer) →
- Search — Videos tabSearch · Sponsored video result →
- Shopping tab — product gridShopping · Full product grid with filters →
- Waze — Sponsored pinMaps & GBP · Branded pin on Waze map →
- YouTube — BumperYouTube · Video, 6s, unskippable →
- YouTube — Companion bannerYouTube · 300×60 static banner beside in-stream video →
- YouTube — Connected TVYouTube · Non-skippable in-stream on TV screens →
- YouTube — In-feed videoYouTube · Thumbnail + headline in feed →
- YouTube — Non-skippable in-streamYouTube · Video, 15s, unskippable →
- YouTube — Overlay adYouTube · Semi-transparent text/image overlay on video →
- YouTube — Skippable in-streamYouTube · Video, skippable after 5s →
- YouTube MastheadYouTube · Top-of-home video unit (reservation) →
- YouTube ShortsYouTube · Vertical video in Shorts feed →
Explore Google Ads
Jump to the placement map, platform overview, or ad size specs for Google Ads.
Google Ads
- Placement mapBrowse by campaign type or surface
- Platform overviewAll campaign types and surfaces on one page
- Placements changelogInventory updates and overlap notes
- YouTube in-stream sizesVideo dimensions, duration, and file limits
- YouTube bumper sizes6-second unskippable video specs
- Google Ads specsSearch, Display, App, and more
- Country exclusion listCopy every non-US location when targeting the United States
- Presence vs interestLocation option checklist for US-only campaigns
- SERP audit checklistLive Google Search modules to verify against the map
Other platforms
Meta
- Placement mapBrowse by campaign type or surface
- Platform overviewAll campaign types and surfaces on one page
- Placements changelogInventory updates and overlap notes
- Facebook feed sizesFeed image and video dimensions
- Facebook banner sizesRight column and audience network
- Meta ad specsReels, Stories, and cross-format reference
- Country exclusion listCopy every non-US location when targeting the United States
- Explore vs Feed playbookDiscovery placement breakdown habits
TikTok
- Placement mapBrowse by campaign type or surface
- Platform overviewAll campaign types and surfaces on one page
- Placements changelogInventory updates and overlap notes
- TikTok in-feed sizesIn-feed video dimensions and file weights
- TikTok ad specsAll TikTok placement formats
- In-feed vs Pangle playbookWhen to split campaigns and reporting
Google Ads placement questions
A placement is a specific render location — top Search text, Shopping carousel, YouTube Shorts, Gmail Promotions, Discover card, Maps pin, Display sidebar, AI Overviews sponsored links, and more. Campaign types (Search, PMax, Demand Gen, etc.) are how you buy; placements are where the ad shows.
Comparisons
Keep going
- Ad Placements — where ads actually showEvery paid surface — Search, YouTube, Gmail, Discover, Maps, Display, Shopping, Meta family, TikTok — mapped to the campaign type that controls it.Open →
- Ad Specs — current dimensions, file weights, and aspect ratiosSearchable reference for current ad specs across every major paid platform. Monitored daily, sourced.Open →
- What is this ad? — surface to campaign eligibilityReverse lookup: pick a Meta, TikTok, or Google ad surface and see which campaign types can buy it.Open →
- Google SERP placement audit checklistOperator checklist of live Google Search queries and modules to verify against the Placements map — Local pack, Shopping, AI Overviews, YouTube, and more.Open →