Search — Bottom text ads
Text ads served below the organic results, under their own Sponsored label. Lower CTR, often lower CPC, useful for long-tail queries.
Google SERP · desktop● AD SLOT
Wireframe mockup · not pixel-perfect · platform UI changes frequently
Campaign types that can land here
1 campaign type can serve into this surface.
Related tools
More from the Google Ads placement map and specs library.
- Placement mapBrowse by campaign type or surface
- Platform overviewAll campaign types and surfaces on one page
- Placements changelogInventory updates and overlap notes
- YouTube in-stream sizesVideo dimensions, duration, and file limits
- YouTube bumper sizes6-second unskippable video specs
- Google Ads specsSearch, Display, App, and more
- Country exclusion listCopy every non-US location when targeting the United States
- Presence vs interestLocation option checklist for US-only campaigns
- SERP audit checklistLive Google Search modules to verify against the map
- What is this ad?Identify a surface and see eligible campaigns