Keyword-targeted text ads on the Google SERP. Intent-driven, auction priced on Quality Score × bid.
Search · Paid listing inside the local Businesses pack, Sponsored label
Search ads with location assets or a linked Business Profile can appear as the Sponsored listing inside the local pack.
Search · Headlines + descriptions + sitelinks
Primary surface. Where Search budget mostly lands.
Search · Headlines + descriptions
Overflow demand and lower-rank ads. Same auction.
Search · Headline + click-to-call (no landing URL)
Call-only ad subtype on the same Search auction.
Search · Sponsored links inside AI-generated answer
Search ads can render inside AI Overview answers on eligible queries — no separate setup required.
Maps & GBP · Sponsored row inside knowledge panel sidebar
Brand-defensive sponsored slot on branded local SERPs.
More from the Google Ads placement map and specs library.