PaidScopeEvery ad placement, every platform.
See where ads actually render, which campaign types can buy each surface, and how inventory shifts when platforms merge product lines.
Free reference for media buyers and ad ops. No accounts. Updated when official docs and SERP audits catch new modules.
Platform placement hubs
Platforms
Why this exists
About the PaidScope placement reference
When you launch or debug a paid media campaign, the first question is often where ads can actually appear — not just creative sizes, but which campaign types can buy each surface. Google Ads alone spans Search modules, Performance Max inventory, Demand Gen, Display Network slots, YouTube layouts, Gmail promotions, and Discover feeds. Meta and TikTok each maintain their own placement trees. Official help centers are authoritative but fragmented, and they rarely show cross-campaign eligibility in one view.
PaidScope maps major ad surfaces to the campaign types that can buy them, with wireframe mockups and reverse lookup when you see a format in the wild. Browse by platform or campaign, open operator playbooks for overlaps like Demand Gen versus Display, and check the public changelog when inventory shifts. Specs, validation, and policy utilities sit one click away when you need dimensions or compliance context for a specific slot.
How to use this reference
How to use PaidScope and how data stays current
Start from a platform hub or the full placement map, then drill into campaign types and individual surfaces. Wireframe mockups show layout; eligibility arrows show which campaign types can buy each slot. When you spot an ad in the wild and cannot name the surface, use What is this ad? to reverse-lookup from screenshots or SERP modules.
Inventory shifts when platforms merge product lines — Performance Max absorbing Shopping, Demand Gen replacing Discovery, Meta pushing Advantage+ defaults. The public changelog records those moves after weekly doc scans and SERP audits; Ross approves taxonomy changes before they ship. Specs, Policy Watch, and Graveyard stay linked from each surface when you need dimensions or compliance context.
PaidScope is maintained by in-house paid media operators, not a vendor content farm. Definitions and placement data are reviewed on a weekly cadence; automated proposals land in admin for human merge. No accounts, no paywall on core tools — the goal is a trustworthy cross-platform map the trade can cite.
Placement map
Pick a platform. Browse by campaign or by surface.
Search, Performance Max, Demand Gen, YouTube, Gmail, Discover, Maps, Display — plus Meta Feed/Reels and TikTok in-feed. Wireframe mockups show layout; eligibility arrows show what can buy each slot.
Supporting utilities
Specs, validation, and policy — linked from placements
Dimensions and policy context when you are sizing creative for a specific surface. Not the primary product.