TikTok ad placements
TikTok ad placements: in-feed, TopView, Search results, Pangle network, Spark Ads, Collection, and lead-gen surfaces — mapped to campaign objectives for short-form video operators.
6 campaign types · 6 surfaces · Last reviewed 2026-06-08 · TikTok Ads Help + operator placement map
App promotion
App install and in-app event campaigns on TikTok inventory and Pangle.
Surfaces & mockups →Lead generation
Instant form and website lead events — in-feed and Instant Page units.
Surfaces & mockups →Reach
Maximize unique users exposed to video — in-feed and TopView inventory.
Surfaces & mockups →Traffic
Drive clicks to website or app — in-feed and Search ads when enabled.
Surfaces & mockups →Video views
Optimize for 6s or 2s video views — primarily in-feed and FYP-style delivery.
Surfaces & mockups →Website conversions
Pixel or Events API optimized delivery across in-feed and Pangle when expanded.
Surfaces & mockups →
Surfaces
Browse by surface — wireframes and eligible campaign types on each detail page.
Explore TikTok
Jump to the placement map, platform overview, or ad size specs for TikTok.
TikTok
- Placement mapBrowse by campaign type or surface
- Platform overviewAll campaign types and surfaces on one page
- Placements changelogInventory updates and overlap notes
- TikTok in-feed sizesIn-feed video dimensions and file weights
- TikTok ad specsAll TikTok placement formats
- In-feed vs Pangle playbookWhen to split campaigns and reporting
Other platforms
Google Ads
- Placement mapBrowse by campaign type or surface
- Platform overviewAll campaign types and surfaces on one page
- Placements changelogInventory updates and overlap notes
- YouTube in-stream sizesVideo dimensions, duration, and file limits
- YouTube bumper sizes6-second unskippable video specs
- Google Ads specsSearch, Display, App, and more
- Country exclusion listCopy every non-US location when targeting the United States
- Presence vs interestLocation option checklist for US-only campaigns
- SERP audit checklistLive Google Search modules to verify against the map
Meta
- Placement mapBrowse by campaign type or surface
- Platform overviewAll campaign types and surfaces on one page
- Placements changelogInventory updates and overlap notes
- Facebook feed sizesFeed image and video dimensions
- Facebook banner sizesRight column and audience network
- Meta ad specsReels, Stories, and cross-format reference
- Country exclusion listCopy every non-US location when targeting the United States
- Explore vs Feed playbookDiscovery placement breakdown habits
TikTok placement questions
Core placements include in-feed video, TopView, Search ads, Pangle (audience network), Spark Ads (boosted organic), Collection shopping, and lead-gen instant forms. Each ties to objective and creative format requirements.
Comparisons
Keep going
- Ad Placements — where ads actually showEvery paid surface — Search, YouTube, Gmail, Discover, Maps, Display, Shopping, Meta family, TikTok — mapped to the campaign type that controls it.Open →
- Ad Specs — current dimensions, file weights, and aspect ratiosSearchable reference for current ad specs across every major paid platform. Monitored daily, sourced.Open →
- What is this ad? — surface to campaign eligibilityReverse lookup: pick a Meta, TikTok, or Google ad surface and see which campaign types can buy it.Open →
- Policy Watch — paid media policy change trackerAdvertising policy changes across Meta, Google, TikTok, LinkedIn, Amazon and more. Sourced from official changelogs.Open →