In-feed (For You)
For You · Video 9:16
TikTok · For You● AD SLOT
Instant Form lead gen in feed.
Lead generation
Instant form and website lead events — in-feed and Instant Page units.
Related playbooks
Detail →
Spark Ads
Spark · Video 9:16
TikTok · Spark Ads● AD SLOT
Spark ads with lead CTA on creator posts.
Search ads
Search · Video / Text
TikTok · Search● AD SLOT
Search lead gen on query-intent traffic.
Collection ads
For You · Video + Instant Page
TikTok · Collection● AD SLOT
Instant Page lead forms below video.
Platform comparisons
Related tools
More from the TikTok placement map and specs library.
- Placement mapBrowse by campaign type or surface
- Platform overviewAll campaign types and surfaces on one page
- Placements changelogInventory updates and overlap notes
- TikTok in-feed sizesIn-feed video dimensions and file weights
- TikTok ad specsAll TikTok placement formats
- In-feed vs Pangle playbookWhen to split campaigns and reporting