LinkedIn ad placements
Feed, Right rail, Message, Document, and video — B2B objective × surface map.
6 campaign types · 6 surfaces · Last reviewed 2026-06-04 · LinkedIn Marketing Solutions Help
Brand awareness
Reach and brand lift across Feed and video — optimized for impressions and recall.
Surfaces & mockups →Engagement
Post engagement, follows, and event responses — surfaces skew toward Feed and Document ads.
Surfaces & mockups →Job applicants
Talent and hiring campaigns — Job slots and sponsored content on Feed.
Surfaces & mockups →Lead generation
Lead Gen Forms and website conversions — native forms on Feed and Message ads.
Surfaces & mockups →Website conversions
Insight Tag optimized delivery for signups and purchases on Feed and video inventory.
Surfaces & mockups →Website visits
Drive traffic to landing pages from Feed, Right rail, and single-image/video units.
Surfaces & mockups →
Surfaces
Browse by surface — wireframes and eligible campaign types on each detail page.
Explore LinkedIn
Beta datasetJump to the placement map, platform overview, or ad size specs for LinkedIn.
Other platforms
Google Ads
- Placement mapBrowse by campaign type or surface
- Platform overviewAll campaign types and surfaces on one page
- Placements changelogInventory updates and overlap notes
- YouTube in-stream sizesVideo dimensions, duration, and file limits
- YouTube bumper sizes6-second unskippable video specs
- Google Ads specsSearch, Display, App, and more
- Country exclusion listCopy every non-US location when targeting the United States
- Presence vs interestLocation option checklist for US-only campaigns
- SERP audit checklistLive Google Search modules to verify against the map
Meta
- Placement mapBrowse by campaign type or surface
- Platform overviewAll campaign types and surfaces on one page
- Placements changelogInventory updates and overlap notes
- Facebook feed sizesFeed image and video dimensions
- Facebook banner sizesRight column and audience network
- Meta ad specsReels, Stories, and cross-format reference
- Country exclusion listCopy every non-US location when targeting the United States
- Explore vs Feed playbookDiscovery placement breakdown habits
TikTok
- Placement mapBrowse by campaign type or surface
- Platform overviewAll campaign types and surfaces on one page
- Placements changelogInventory updates and overlap notes
- TikTok in-feed sizesIn-feed video dimensions and file weights
- TikTok ad specsAll TikTok placement formats
- In-feed vs Pangle playbookWhen to split campaigns and reporting
Comparisons
Keep going
- Ad Placements — where ads actually showEvery paid surface — Search, YouTube, Gmail, Discover, Maps, Display, Shopping, Meta family, TikTok — mapped to the campaign type that controls it.Open →
- Ad Specs — current dimensions, file weights, and aspect ratiosSearchable reference for current ad specs across every major paid platform. Monitored daily, sourced.Open →
- What is this ad? — surface to campaign eligibilityReverse lookup: pick a Meta, TikTok, or Google ad surface and see which campaign types can buy it.Open →
- Policy Watch — paid media policy change trackerAdvertising policy changes across Meta, Google, TikTok, LinkedIn, Amazon and more. Sourced from official changelogs.Open →