Search ads
Auction ads on TikTok search results — intent capture on in-app queries.
TikTok · Search● AD SLOT
Wireframe mockup · not pixel-perfect · platform UI changes frequently
Campaign types that can land here
3 campaign types can serve into this surface.
Campaign
App promotion
Search app install on branded queries.
Full campaign view →CampaignLead generation
Search lead gen on query-intent traffic.
Full campaign view →CampaignTraffic
Query-intent traffic.
Full campaign view →Related tools
More from the TikTok placement map and specs library.
- Placement mapBrowse by campaign type or surface
- Platform overviewAll campaign types and surfaces on one page
- Placements changelogInventory updates and overlap notes
- TikTok in-feed sizesIn-feed video dimensions and file weights
- TikTok ad specsAll TikTok placement formats
- In-feed vs Pangle playbookWhen to split campaigns and reporting
- What is this ad?Identify a surface and see eligible campaigns