Pulse
The paid media news feed — AI-summarized headlines from Search Engine Land, Ahrefs, Semrush, PPC Hero, Google, Meta, TikTok, and the publications operators actually read. Updated daily.
OpenAI To Watermark ChatGPT Text In The EU, Opens API Opt-In via @sejournal, @MattGSouthern
OpenAI will introduce an invisible watermark for ChatGPT and Codex texts in the EU, which can help identify AI-generated content. However, editing the text with synonyms can significantly reduce detection effectiveness.
Google’s Mueller Says AI Crawlers Access Sitemaps & RSS In His Logs via @sejournal, @MattGSouthern
Google's John Mueller advises site owners to use default sitemap names or RSS feeds to help AI crawlers locate their content, as these crawlers typically do not facilitate sitemap submissions. He also discusses the reasons for 'Couldn't fetch' errors related…
Google Is Fighting SERP Tracking. AI Agents May Make It Worse via @sejournal, @martinibuster
Google is intensifying its efforts against SERP tracking due to a significant increase in AI agent traffic, which has risen by 1,700% in the past year. This surge in automated queries is prompting Google to implement stricter measures to protect its search…
AI Cites Your Brand: How to Choose Your Next Move via @sejournal, @hethr campbell
The article discusses how to leverage AI mentions of your brand to identify visibility gaps and make informed decisions regarding corrections, outreach, and content creation. It emphasizes the importance of monitoring customer problems and utilizing cited…
Google’s Hidden Data Layer: What Is It And What To Do About It via @sejournal, @demirie
The article discusses Google's hidden data layer, which collects persistent data about products from various sources, potentially leading to discrepancies in how products are presented or priced. It highlights key elements like price tracking, image indexing,…
How to turn customer signals into smarter email automation
The article discusses how to leverage customer signals, including both active and inactive behaviors, to enhance email automation and create more personalized campaigns. It emphasizes the importance of understanding what customers do and don't do to drive…
Local SEO: What is it & how to do it
Local SEO optimizes visibility in location-based search results (the local pack, Google Maps, and organic search results) for searches with specific geographic intent.
AI usage surges 6X for local search, fragmenting the digital ecosystem by SOCi
AI usage for local search has surged sixfold in the past year, leading to a more fragmented digital environment where consumers verify information across multiple platforms. This shift emphasizes the need for businesses to maintain cross-channel consistency…
Google Shows How Long Crawling, Indexing & Recovery Can Take via @sejournal, @MattGSouthern
Google's Gary Illyes shared timing ranges for crawling, indexing, and recovery during a recent event, indicating that these processes can take varying lengths of time, often lasting months for site moves and core updates. Delays in one process can impact…
Google Wants AI Content Fact-Checked, Gemini UTM Tags – SEO Pulse via @sejournal, @MattGSouthern
Google has updated its guidance for AI-generated content, emphasizing the need for manual fact-checking of all body copy and metadata. Additionally, UTM tags have been identified on Gemini links for improved tracking, and a report shows a drop in desktop…
Shopify Now Enrolls Your Store In Every New AI Shopping Channel via @sejournal, @slobodanmanic
Shopify has implemented a system to automatically enroll eligible stores in new AI shopping channels, allowing products to be shared with platforms like Meta and Google. This enables direct checkout through chat apps without needing to visit the store's…
OpenAI Founding Member: Make LLMs Write Like An Aircraft Manual via @sejournal, @MattGSouthern
Andrej Karpathy, an OpenAI founding member, suggests using controlled English, specifically the ASD-STE100 standard, for LLM outputs to enhance readability. He also advocates for diverse formats like diagrams, HTML pages, and explainer videos to improve…
Google Adds Fake Author Warning To Helpful Content Guidance via @sejournal, @MattGSouthern
Google has updated its guidance to warn against the use of fake author profiles, specifically highlighting the use of AI-generated images, made-up names, and false credentials. This change aligns the guidance for site owners with existing quality rater…
How We Build An SEO Content Roadmap For The AI Search Era (Step-By-Step) via @sejournal, @coreydmorris
The article outlines a step-by-step process for creating an SEO content roadmap tailored for the AI search era. It emphasizes aligning content strategy with business objectives and utilizing keyword analysis for effective content creation.
Landing Page Best Practices: When to Trust Them and When to Question Them
The article discusses the importance of landing page best practices in PPC campaigns, emphasizing that while they can provide a useful baseline, they should not be treated as universal rules. It highlights when to trust these best practices and when to…
B2B marketing doesn’t have an ROI problem. It has an evidence problem.
The article argues that B2B marketing's real issue lies in proving its ROI due to a lack of evidence rather than the ROI itself. It emphasizes the need for comprehensive measurement and reporting systems to connect marketing activity to revenue.
AI is making customers expect more and tolerate less
AI is raising customer expectations at a rapid pace, with consumers demanding faster responses and improved personalization. However, many feel AI has negatively impacted their experience, particularly in terms of human support and understanding their needs.
When A Search Query Becomes A Standing Instruction via @sejournal, @MattGSouthern
Google has launched AI Mode for all users, enabling ongoing information monitoring alongside OpenAI's new ChatGPT agents, known as dots. Both tools allow users to receive continuous updates based on initial search queries, which can significantly aid local…
AI Overviews Currently Appear for 83% of Branded Searches
AI Overviews now appear in 83% of branded searches, potentially diminishing traffic to brand websites as external sources become more prominent in search results. Wikipedia, YouTube, and LinkedIn are key external citations driving this change.
Google Tells Sites To Fact-Check AI Content Before Publishing via @sejournal, @MattGSouthern
Google has updated its AI content guidance to emphasize the need for manual fact-checking of AI-generated content before publication. This includes a review of article text, titles, meta descriptions, structured data, and alt text.
YouTube To Cut Reach Of Channels Reposting Barely Changed Clips via @sejournal, @MattGSouthern
YouTube is reforming its recommendation system to boost the reach of original Shorts while reducing the visibility of channels primarily reposting minimally edited clips. Creators are urged to provide unique commentary or storytelling when using others'…
Turn your existing social assets into high-impact YouTube ads.
The article discusses leveraging existing social media assets to create effective YouTube ads, emphasizing the importance of creative quality and data-driven testing. It outlines tools and strategies for simplifying the creative process in Demand Gen…
SEO for Static Sites: 8 Problems to Watch For
The article outlines common SEO challenges faced by static websites, including URL conflicts, sitemap issues, and technical performance problems. It emphasizes the need for careful configuration to avoid these pitfalls, which aren't automatically managed like…
7 AI search myths busted by data
AI is changing search, but myths about its impact on traditional search and organic traffic do not hold up against real data.
AI Changed Your Buyer Faster Than Your Business Can Adapt via @sejournal, @DuaneForrester
The article discusses how AI has changed buyer behavior, leading to well-informed customers who arrive at the decision-making process without the need for initial guidance from businesses. It emphasizes the need for companies to adapt their strategies to meet…
Nothing Is On Fire At Google via @sejournal, @pedrodias
The article discusses Google's current position in the AI landscape, highlighting challenges in innovation while maintaining a profitable search business. Despite Google leading in AI distribution and resources, its motivation to disrupt its advertising…
Get more from AI without spending more
The article discusses how to maximize the effectiveness of AI in marketing while minimizing costs through techniques like better prompting and creating a library of effective prompts. It emphasizes the importance of verifying AI outputs and using strategic…
Google Gemini Adds UTM Parameters For Referral Attribution via @sejournal, @martinibuster
Google Gemini has added UTM parameters to its outgoing links, enabling better referral attribution for SEOs as they can now measure traffic more accurately. This update aims to alleviate concerns about traffic being categorized as 'direct' in analytics,…
What Are Common Structured Data Mistakes That Hurt AI Visibility? – Ask An SEO via @sejournal, @HelenPollitt1
The article discusses common mistakes in structured data that negatively impact AI visibility, emphasizing the need for strategic implementation of schema markup to clarify entity relationships. Key errors include treating structured data as a checklist and…
Judge Acknowledges Publisher Harm But Dismisses Google Antitrust Claims via @sejournal, @martinibuster
A judge has acknowledged the harm faced by publishers in a case against Google but dismissed the antitrust claims from Chegg and Penske Media due to insufficient evidence of monopoly abuse under federal law.
Where to Find the Exact Phrases That Get Your Content Cited in AI Search via @sejournal, @hethr campbell
The article discusses how businesses can leverage first-party customer data to identify the exact phrases that lead to AI search citations. It highlights the importance of understanding customer language to create impactful content for AI and improve…
Cloudflare Moves Monetization Gateway & Pay Per Use Into Beta via @sejournal, @MattGSouthern
Cloudflare has introduced its Monetization Gateway and Pay Per Use models into beta, allowing U.S. sellers to charge AI agents per request and compensating publishers based on reported uses of their content. The systems offer different pricing schemes and…
Ultimate SEO checklist: 43 tips to optimize your website
The article provides an ultimate SEO checklist that includes 43 tips aimed at optimizing websites for both traditional and AI-driven search methods. It emphasizes the importance of visibility across various platforms and outlines essential practices for…
LiveRamp Expands OpenAI Deal With First-Party Data Targeting via @sejournal, @brookeosmundson
LiveRamp has expanded its partnership with OpenAI to enable targeted audience activation using first-party data in ChatGPT Ads. This integration allows marketers to use RampID for reaching specific customer segments across various platforms.
Using Local (AI) Compute To Reduce Reliance On Frontier Models via @sejournal, @chrisgreenseo
The article explores how local AI compute can reduce reliance on larger frontier models for SEO tasks. It discusses the limitations and capabilities of local AI, highlighting scenarios where smaller models are more efficient.
69% of Marketers Are Publishing More AI Content Than Last Year (New Research Report)
A new report reveals that 69% of marketers are producing more AI-generated content compared to last year, with a strong preference for AI tools like Claude and an increase in the reliance on AI for specialized tasks. While trust in AI-generated content is…
AI Visibility Data Paralysis: How to Get Unstuck
The article discusses how to address AI visibility issues by identifying specific problems related to brand perception and AI responses. It provides a structured workflow for performance marketers to set up tracking for visibility, choose relevant prompts,…
Claude Code for SEO: 35 Use Cases
The article details 35 practical use cases for using Claude Code in SEO tasks, emphasizing its ability to analyze data, create optimized content, and detect technical issues. It highlights how marketers can leverage Claude Code as an AI tool to automate and…
OpenAI Dots Run Read-Only Research When Nobody Is Asking via @sejournal, @MattGSouthern
OpenAI has launched Dots, which are always-on ChatGPT agents for Pro and Business Premium users, capable of performing read-only research and scheduled checks on connected apps. These agents maintain context between sessions, can save notes, and perform…
Wikipedia, Podcasts & Reddit Now Drive AI Citations, Ask Your PR Team How They Did It via @sejournal, @gregjarboe
The article highlights how Wikipedia, podcasts, and Reddit are becoming key sources for AI citations, suggesting that PR teams' expertise in these areas can enhance SEO strategies. It emphasizes the importance of creating well-sourced content that explains…
Google Analytics Adds App Conversions To Cross-Channel Reports via @sejournal, @MattGSouthern
Google Analytics has updated its cross-channel conversion reports to support app conversions, allowing for independent attribution settings. This feature is currently not available for all properties and cross-channel budgeting remains limited to web…
States are rewriting the rules of social media
States are implementing new regulations on social media platforms, notably affecting Meta, TikTok, and YouTube, with implications for advertising targeting younger audiences. Recent settlements demonstrate a shift towards stricter controls on platform…
B2B marketing attribution is messy. Can it be fixed?
B2B marketing attribution is complex due to the interplay of art and science, with a focus on understanding demand generation and measurement challenges. Integrate's CEO discusses this alongside the acquisition of CaliberMind.
Stop building strategy around your martech stack
The article emphasizes the importance of developing a marketing strategy before selecting tools for the martech stack. It suggests that many teams buy tools first and then attempt to build a strategy around them, which creates confusion and ineffective data…
AEO vs SEO: core differences & how to win visibility in both
The article explores the differences and similarities between Answer Engine Optimization (AEO) and Search Engine Optimization (SEO), emphasizing their roles in enhancing brand visibility and driving traffic. It highlights that success in both areas requires…
Yes, You Can Change AI’s Opinion. Here’s How.
The article discusses how AI systems often highlight negative reviews without context, which can misrepresent a brand. By providing comprehensive context about a company's operations and customer feedback, brands can improve AI-generated recommendations.
Trust As A Conversion Lever: How To Test Credibility In A Regulated Industry
The article discusses how marketers in regulated industries, specifically healthcare, can leverage trust and credibility in conversion rate optimization while adhering to regulatory guidelines. Marketers should focus on qualified claims and reducing perceived…
The LLM positioning lag: What it is and how to avoid it
The article discusses the LLM positioning lag, where businesses' updates in positioning are not reflected in language models, affecting product perceptions and customer decisions. It highlights the issue's implications for businesses that have recently…
Amazon Blocked Meta’s Muse, And Robots.txt Had Nothing To Say via @sejournal, @slobodanmanic
Amazon blocked Meta's shopping agent Muse, citing violations of its Conditions of Use and concerns about privacy and security risks. The blocking was facilitated by the absence of a user agent string for Muse in Amazon's robots.txt, limiting its access.
Shopify Extends WebMCP Into Checkout For Browser Agents via @sejournal, @MattGSouthern
Shopify has expanded its WebMCP tools to allow browser agents to read and update checkouts, enabling agents to place orders after buyer confirmation. This implementation provides a seamless experience without requiring merchant setup.
Google Desktop CTR Fell In Q2 While Mobile Rose, Data Shows via @sejournal, @MattGSouthern
In Q2, Google's desktop click-through rates (CTR) at top positions declined, while mobile CTRs increased, marking a reversal from the previous quarter. The data spans a period affected by a Search Console logging error that misreported impressions.
4 reasons your brand guidelines must become a brand system
The article discusses the necessity of transforming brand guidelines into a brand system that provides both consistency and flexibility for marketing teams. It emphasizes the importance of adaptability, judgment, and scalability in brand governance to align…
Shoppers will spend more and buy less this holiday season
This holiday season, shoppers are expected to spend more overall but buy fewer items due to economic concerns, trading down, and seeking discounts. Retail forecasts predict growth in dollar sales driven by higher prices, despite a decrease in the number of…
Google releases September 2026 spam update
Google released its September 2026 spam update on September 24, which is expected to have a longer rollout time of up to two weeks. The update aims to improve spam detection but has not specified what it targets.
Google Rolls Out AI Mode Info Monitoring To All Users Globally via @sejournal, @MattGSouthern
Google has rolled out its AI Mode information monitoring feature to all users globally, allowing them to track topics of interest like local events and price changes. The feature continuously checks for updates based on user-defined parameters and suggests…
Anthropic Publishes Prompting Guidance For Claude Opus 5.5 via @sejournal, @MattGSouthern
Anthropic released a guiding document for Claude Opus 5.5, recommending that developers retest effort settings and remove the 'think carefully' prompt to improve response times. The new version defaults to medium effort and suggests careful handling of pasted…
Court Filing Quotes OpenAI Engineer: Users “Won’t Click” Links via @sejournal, @MattGSouthern
A court filing in a copyright case quotes an OpenAI engineer stating that users are unlikely to click on links provided by chatbots like Bing Chat. Data included shows drastically lower click-through rates for publisher sites in Bing Chat compared to…
MIT & Harvard Data Show How SEO And Paid Media Managers Become Directors via @sejournal, @gregjarboe
Research from MIT and Harvard underscores that SEO and paid media managers can enhance their career trajectories by demonstrating AI's effectiveness and reskilling their teams for strategic roles. The studies highlight the need for balancing productivity…
What is llms.txt & should you use it?
The llms.txt file is a proposed standard aimed at helping AI crawlers navigate websites by providing a curated list of important content. This may improve visibility in AI-generated responses, although no major AI platform has confirmed its use yet.
CallRail Makes ChatGPT Ads Measurable For SMBs And Marketing Agencies via @sejournal, @CallRail
CallRail has introduced ChatGPT ad attribution for SMBs and marketing agencies, allowing measurement of ad performance alongside other digital channels. This integration helps track calls, texts, and forms attributed to ChatGPT ads, ensuring marketers can…
Optimizing content for generative engine search models
The article discusses the need to adapt content and technical SEO strategies for maintaining brand visibility in AI-driven search engines. It emphasizes the transition from traditional SEO to Generative Engine Optimization (GEO) to ensure that content is…
6 sales alignment plays from ABM leaders at Snowflake, Datadog, and Unisys
The article discusses six alignment strategies derived from ABM leaders at Snowflake, Datadog, and Unisys that emphasize the importance of cohesive collaboration between sales and marketing teams. It highlights the need for a continuous operating discipline…
What marketing job postings say about AI skills
The article discusses the rising demand for AI skills in marketing job postings, emphasizing the need for marketers to automate workflows and build AI agents. Research indicates a significant increase in job ads mentioning AI, with employers seeking…
AI made marketing faster than it made marketing better
AI has accelerated marketing production but has not improved the quality of decision-making or strategic execution. Instead, it has highlighted existing weaknesses in marketing processes and the need for clarity in team strategies.
10 SEO best practices for Google and AI search
The article outlines 10 best practices for optimizing SEO in the context of both Google and AI search systems. It emphasizes understanding audience intent, content structure, technical SEO, and the importance of establishing authority and credibility.
Google Spam Update, Image Search Data In GSC – SEO Pulse via @sejournal, @MattGSouthern
Google's September spam update may take up to two weeks, while Search Console adds image search data, impacting organic traffic assessments.
The Text-Only Version Of Your Website Strips Out The Wrong Layer via @sejournal, @slobodanmanic
Text-only versions of websites remove essential actions needed by AI agents, leading to inefficiencies in automated interactions. Improving semantic HTML and declaring tool surfaces is crucial for optimal performance.
AI Agents Won’t Fix Bad Audience Data, They’ll Amplify It via @sejournal, @gregjarboe
AI agents enhance audience data analysis but can amplify existing inaccuracies. Brands must ensure quality data and understanding of audience targeting to prevent ineffective outcomes.
How to Optimize for AI Search: A Guide for You and Your AI Agent
The article provides guidelines for optimizing web pages for AI search, emphasizing the importance of accessibility and relevance of content. It also discusses how AI agents can assist in auditing and improving AI search performance.
How to make the most of your 7-day Semrush free trial
The article provides a step-by-step guide on maximizing the benefits of a 7-day free trial of Semrush, focusing on tools for SEO and AI visibility. It highlights techniques to evaluate search rankings, conduct competitor research, and identify content gaps…
Google Has Deployed A New AI Spam Detector Called SAFE via @sejournal, @martinibuster
Google has introduced a new AI-based system called SAFE to detect and combat AI-generated spam content. The system uses advanced techniques to identify behaviors and content that violate platform guidelines without relying solely on traditional detection…
How to Use Customer Language for Powerful Marketing Copy
The article emphasizes the importance of using customer language in marketing copy to enhance communication and conversion rates. It explains how businesses often misalign their messaging with customer needs, leading to reduced effectiveness in ads, SEO, and…
GTM teams are losing track of their AI agents
GTM teams are struggling to track their AI agents effectively, with many teams experiencing a lack of visibility, ownership, and data quality issues. A significant portion of those surveyed cited the challenges of managing data and oversight, which hinders AI…
Why you need to stop treating LLMs like people
The article argues that treating large language models (LLMs) as sentient beings leads to misunderstandings and unreliable outputs. It emphasizes that LLMs function purely on statistical analysis and should be approached as tools rather than human-like…
The martech skills you need to survive
The article emphasizes the importance of building portable expertise, owning professional relationships, and developing adaptable skills in the ever-changing martech landscape. It compares the resilience of marketing careers to that of a robust martech stack,…
Google AI Overviews Have More Links, But Not All Reach The Web via @sejournal, @MattGSouthern
Google has increased the presence of external links within AI Overviews, with a recent chart showing a rise to 26.2% for links included in the answer text. However, not all links result in clicks or impressions, as some re-query Google instead of directing…
B2B answer engine optimization: How to show up in AI
The article discusses B2B answer engine optimization (AEO), which focuses on enhancing visibility in AI-generated vendor lists. It emphasizes the significance of targeting multiple stakeholder queries and using third-party sources for effective optimization.
LLMs Are Time Machines That Don’t Tell You How Far You Went via @sejournal, @DuaneForrester
The article discusses how LLMs compress the information-gathering process, leading to a loss of contextual signals that help evaluate the reliability of answers. It presents research indicating that reliance on AI summaries can reduce knowledge retention and…
Google Rolls Out September 2026 Spam Update Globally via @sejournal, @MattGSouthern
Google has begun rolling out its September 2026 spam update, which is the fourth spam update of the year. The rollout may take up to two weeks to complete and affects all languages and regions globally.
Turn discovery into action with September’s Demand Gen Drop.
September's Demand Gen Drop introduces new features aimed at enhancing user engagement and conversion rates across YouTube and Google's visual channels. It includes AI interactions with video ads and simplified one-click experiences for consumers on various…
A Complete Guide to Meta Ads Placements for 2026
The article provides a comprehensive overview of available placements within the Meta Ads network for 2026, including detailed guidance on how to manage those placements effectively. It highlights both auto and manual placement options across various…
Google Search Console Adds Multimodal Filter For Image-Based Searches via @sejournal, @MattGSouthern
Google Search Console has introduced a multimodal filter for image-based searches, allowing marketers to analyze how their content is discovered when users search using images. The filter shows performance metrics but does not provide specific query data.
Why Agencies Lose Clients In The First 90 Days (And How To Stop It)
Agencies often experience client churn in the first 90 days due to poor onboarding practices. Implementing a structured onboarding framework, including timely communication and clear expectations, can enhance client retention.
Rising CPC? You’re Funding The Competition. Here’s How To Trace It.
The article discusses the issue of rising CPCs in paid media driven by affiliates bidding on branded terms, impacting brands' advertising costs and performance. It emphasizes the need for better monitoring and transparency in affiliate programs to identify…
Martech category labels don’t mean anything anymore
Martech category labels have become largely meaningless, with vendors frequently changing their names and messaging, leading to confusion among buyers. The overlap in claims among B2B companies suggests that many are offering similar capabilities without…
B2B brands turn to creator video to fight AI slop and aid AI search
B2B brands are increasingly utilizing creator videos to distinguish themselves from AI-generated content and enhance credibility with buyers. The use of creator videos has grown significantly, as they offer a more trustworthy perspective during the AI-driven…
How to build cross-sell email flows that drive repeat purchases
The article discusses building effective cross-sell email flows that enhance customer lifetime value through timing, context, and personalization based on initial purchases. It outlines strategies for segmenting audiences and optimizing email content to drive…
Search Console Uses Block Flattening For AIOs, Forget Position & Focus On Outcomes via @sejournal, @TaylorDanRW
The article discusses how Google's Search Console uses block flattening for AI Overviews, which leads to misleading average position metrics. It highlights the need to focus on actual visits and conversions rather than traditional rankings.
Google Announces New Query Fan-Out Framework: R4T-Diffusion via @sejournal, @martinibuster
Google has introduced the R4T-Diffusion framework, which enhances query fan-outs by utilizing a smaller, more efficient model that generates high-quality outputs quickly and economically. This system is scalable for real-world applications beyond just search,…
Google Search Decline Steepened To 40% YoY For Publishers via @sejournal, @MattGSouthern
Chartbeat reports a 40.2% year-over-year decline in Google Search for publishers, with direct and dark social traffic increasing. AI referrals grew but declined in effectiveness.
YouTube Adds Shopping Features To Ask YouTube AI Search via @sejournal, @MattGSouthern
YouTube has introduced shopping features within its Ask YouTube AI search tool, enabling users to find product review videos organized in comparison tables. Users can ask questions about products directly on the video's watch page after selecting a review.
ChatGPT Ads And GEO: Where Paid And Earned AI Visibility Fit Together via @sejournal, @hethr campbell
The article discusses the distinction between ChatGPT ads and earned AI visibility, emphasizing the importance of measuring GEO evidence and the evolving nature of consumer visibility through various ads. It highlights how both organic and paid efforts can…
Amazon Marketing Cloud’s 5-Year Dataset: 6 Use Cases Worth Building Now
Amazon Marketing Cloud has introduced a five-year dataset that allows advertisers to gain deeper insights into customer lifetime value, acquisition strategies, and targeting lapsed customers. This update enhances the analysis of advertising performance beyond…
AI Agents Will Game Your SEO Metrics, MIT & Stanford Research Points To The Risk via @sejournal, @gregjarboe
Research from MIT and Stanford highlights the risks of AI agents gaming SEO metrics by optimizing for the wrong outcomes. This phenomenon can lead to unintended consequences in performance measurement.
AI search is changing ecommerce forever
The article discusses the transformative impact of AI search engines on ecommerce, emphasizing the need for retailers to adapt to changes in consumer search behavior, which now includes more complex and contextual queries. It highlights the importance of…
OpenAI testing third-party-style tracking in ChatGPT ads
OpenAI is testing a persistent cookie linked to ChatGPT for tracking ad interactions across participating websites, potentially improving conversion measurement. However, this raises concerns about user consent and data privacy due to the nature of…
The real AI advantage is what your company already knows
The article discusses the importance of leveraging existing company knowledge to enhance AI capabilities in marketing. It emphasizes that context derived from customer insights and organizational memory is crucial for effective AI utilization.
Marketo co-founder Jon Miller rethinks B2B marketing automation for the AI age
Jon Miller has launched Phave, an AI-powered marketing automation platform designed for today's B2B marketing needs, addressing issues with legacy systems. Phave focuses on flexibility in handling complex B2B buying behaviors through advanced AI reasoning and…
Baidu Now Measures AI Citations: Here’s What SEOs Should (And Shouldn’t) Read Into It via @sejournal, @MPentzek
Baidu has introduced a new AI Traffic Analysis feature in its webmaster tools, measuring AI citations, impressions, and clicks. Although the data is not live yet, it reveals how Baidu conceptualizes AI search metrics and their implications for webmasters.
Retail media is evolving. Here is what marketers should value now by DoorDash
Retail media is evolving into a more strategic commerce media landscape, emphasizing the need for marketers to evaluate the true impact of their advertising efforts. As first-party data becomes crucial, marketers should focus on strategic partnerships that…
How to conduct an AI visibility audit with Semrush
The article outlines how to conduct an AI visibility audit using Semrush, focusing on assessing brand visibility across AI platforms like ChatGPT and Google AI Overviews. It details a six-step process to identify citation-worthy content and analyze…
We’re bringing AI Brief to more languages and adding a new AI Max reporting feature.
Google Ads is expanding the AI Brief tool to additional languages and introducing a new AI Max reporting feature. The reporting feature will offer a unified view of ad performance to enhance understanding of customer interactions.
Which Data Sources Should You Care About For AI Search? via @sejournal, @chrisgreenseo
The article discusses the importance of diverse data sources for AI search, emphasizing the need for marketers to understand and leverage these sources effectively. It categorizes various data sources by their utility and confirms their status for AI tools.
Customer Lifecycle Goals: The Good, The Bad, The Ugly
The article discusses the usage of Customer Lifecycle Goals in Google Ads, highlighting their importance, features, and how to properly implement them to avoid common mistakes. It clarifies the distinction between customer acquisition and retention goals and…
GEO Requests Rise Among More Search Freelancers Than Google SEO via @sejournal, @MattGSouthern
Fiverr's survey reveals that more search freelancers are experiencing increased requests for generative engine optimization (GEO) compared to Google SEO. Despite this trend, the majority still view Google SEO as a stronger long-term investment.
IAB sets new standards for agentic buying and measurement
IAB has introduced new standards to streamline digital advertising, specifically focusing on AI agents for media buying and a standardized framework for advertising measurement contracts. The updates aim to enhance efficiency and transparency in ad…
How to build a marketing team with AI coworkers
The article discusses how to build a marketing team that incorporates AI coworkers by assessing roles, responsibilities, and accountability. It highlights the emergence of virtual marketing roles and the importance of planning for a hybrid workforce's…
When flat marketing budgets threaten growth
The article discusses the challenges faced by marketers when dealing with flat budgets amid rising costs and the need for efficient allocation of resources. It emphasizes protecting successful initiatives, leveraging AI, and reevaluating agency relationships…
3 Steps To Win B2B Brand Consideration, Day Zero Decides The Shortlist via @sejournal, @alexanderkesler
The article outlines three steps for B2B brands to enhance their consideration during Day Zero, emphasizing the importance of brand familiarity, structured content, and early visibility in an AI-dominated research landscape. It highlights that buyers' initial…
Google's AI contribution pilot pays publishers
Google is piloting a program that compensates publishers for content that significantly contributes to AI-generated answers in its Search Console. The initiative aims to reward high-quality content as a response to industry pressures over content usage and…
Google Analytics Adds Include Filters For Hostnames via @sejournal, @MattGSouthern
Google Analytics has introduced Include data filters for hostnames, allowing properties to specify approved domains for data capture. This change simplifies the tracking of legitimate events by eliminating the need to maintain an exclude list for spam domains.
Job Boards Say Google Indexing API Requests Get No Response via @sejournal, @MattGSouthern
Job board operators report prolonged wait times for responses to their Google Indexing API approval requests, with some waiting over six months without any communication from Google. Google's documentation mentions that the API requires additional approval…
International SEO For Publishers: How To Succeed Across Borders
The article discusses the complexities of implementing international SEO strategies for publishers targeting multiple countries and languages. It highlights the challenges of using generic top-level domains versus localized approaches and the importance of…
How To Find The Sources Shaping AI Answers In Your Industry via @sejournal, @hethr campbell
The article focuses on identifying the sources of AI answers in various industries, emphasizing the need for a thorough audit of competitor mentions and citation sources. It outlines steps for marketers to prioritize content and outreach based on relevance…
Meet the 2026 Meta Agency Award Winners
The 2026 Meta Agency Awards honored five agencies for their impactful campaigns, showcasing their innovative use of AI and automation tools for brands across various sectors. Key winners included Code3 and Ovative Group, demonstrating significant results in…
Shopify CEO Warns AI ‘Slop Grenades’ Shift Work To Coworkers via @sejournal, @MattGSouthern
Shopify CEO Tobi Lütke highlights the negative impact of unchecked AI output, which he refers to as 'slop grenades', leading to increased workload for coworkers. He emphasizes the growing demand for freelance cleanup work for AI-generated content as companies…
Google Lighthouse Adds Audit For AI Agent Resource Discovery via @sejournal, @MattGSouthern
Google Lighthouse 13.5 introduces an audit for Agentic Resource Discovery (ARD), validating how AI agents find tools and services. If a website lacks the proper catalog or pointer, the audit will indicate it as Not Applicable.
Your site migration needs a paid search playbook
Paid search isn’t immune to chaos during a site migration, and Google offers little guidance for managing these challenges.
Building an AI governance framework for marketing
The article discusses the necessity of an AI governance framework in marketing, emphasizing cross-functional oversight to mitigate risks related to copyright and data privacy. It outlines key components for establishing a governance committee, including roles…
AI citation outreach: a Semrush & Claude workflow
The article discusses AI citation outreach, detailing how to find and secure citation opportunities for brands in AI search results using Semrush and Claude Code. It emphasizes the importance of being mentioned on authoritative third-party websites to enhance…
Google AI Payment Pilot, Search Profiles At 10,000 – SEO Pulse via @sejournal, @MattGSouthern
Google is piloting a program that pays publishers for content that contributes to AI-generated answers, while also noting challenges in measuring search positions for AI results. Additionally, the follower requirement for Google Search profiles has been…
Google Discover Test Adds Topic Overviews, Starting With Videos via @sejournal, @MattGSouthern
Google is testing a new 'Dive deeper' button in Google Discover that provides users with a topic overview and related stories when they click on it, initially focusing on videos. This feature aims to enhance content discovery by linking relevant information…
Checking A Page Is Part Of A Retrieval Pipeline For AI via @sejournal, @chrisgreenseo
The article discusses how to determine if a webpage is indexed in search engines without using tools like Google Search Console. It provides alternative methods, such as prompting AI with text snippets to verify indexing status.
Google Adds Local Businesses To EEA Search Result Units via @sejournal, @MattGSouthern
Google has integrated local business queries into its redesigned search results for the European Economic Area (EEA), allowing approved aggregators to show listings alongside local businesses without needing extra data from the businesses themselves. This…
How to evaluate composable versus packaged CDP
The article discusses the criteria for evaluating composable versus packaged Customer Data Platforms (CDPs), focusing on data infrastructure, engineering reliance, real-time latency, and cost structure. It emphasizes the importance of aligning the chosen CDP…
Your Brand Needs An AI Accountability Document, A School District Beat Big Tech To It via @sejournal, @gregjarboe
The article discusses the importance of AI accountability documents for brands, highlighting a school district's successful framework as a proactive model for transparency and governance. It emphasizes the need for clear policies and human oversight in AI use…
What is agentic SEO? 8 workflows run on a live site
Agentic SEO involves delegating defined SEO workflows to an AI agent that autonomously retrieves data and follows a documented method, ensuring consistency and saving time. The approach contrasts with AI-assisted SEO by controlling how tasks are executed and…
AI is telling consumers not to buy your product
Nearly 81% of consumers using chatbots for online shopping have chosen not to make a purchase based on AI guidance, highlighting the dual role of AI in influencing buying decisions. Marketers face challenges in managing brand perception as AI can equally…
Cloudflare Will Write Your Robots.txt, And It Has A Point via @sejournal, @slobodanmanic
Cloudflare has launched Bot Preference Sync, an automatic tool that creates a robots.txt file based on user-defined bot policies. This tool may overlook fine-tuned control of bot interactions, leading to potential mismatches in crawler behavior and site…
Semrush MCP use cases: 16 prompts for Claude or ChatGPT
The article provides 16 prompts for using Semrush's Model Context Protocol (MCP) with AI assistants like Claude and ChatGPT, focusing on SEO research and strategy. It outlines how to set up the MCP and gives detailed workflows for keyword strategy,…
The State Of Search In An AI World: What Marketing Leaders Need To Know Now
The article discusses the shifting landscape of search in an AI-driven environment, highlighting that while organic traffic is declining, conversions are holding steady. Marketers are prioritizing AI and GEO despite limited measurement confidence, leading to…
Cloudflare's AI training block now spares Googlebot
Cloudflare has introduced a setting that allows website owners to block AI training on their content without affecting search engine crawlers like Googlebot. This move follows discussions with major tech companies, leading them to implement similar opt-out…
Faster AI can make slow marketing processes worse
The article discusses how faster AI can inadvertently highlight existing inefficiencies in marketing processes, leading to greater bottlenecks rather than improvements in productivity. It emphasizes the importance of addressing organizational workflows to…
Google’s AI Payment Pilot Vs. Cloudflare & Microsoft Models via @sejournal, @MattGSouthern
Google, Cloudflare, and Microsoft are testing payment models for AI access to website content, each with distinct compensation methods and owner control. Google focuses on content significance, while Cloudflare uses a crawling fee model, and Microsoft has a…
Build campaigns that drive high-converting, sales-ready leads.
The article discusses enhancing data strength for effective lead generation campaigns, emphasizing the need for first-party data workflows and prioritization of high-potential leads. The focus is on leveraging Google AI for optimizing lead conversions amidst…
Your marketing automation needs more context
The article emphasizes the importance of context in marketing automation to improve customer engagement and decision-making. It suggests incorporating previous interactions, lifecycle stages, and recent signals into automation workflows to enhance their…
Google Responds To Cross-Domain Canonical De-Indexing Report via @sejournal, @martinibuster
Google's John Mueller addressed a report of a website experiencing de-indexing due to a cross-domain canonical issue, explaining the implications and best practices for canonical tags and content syndication. He suggested using the Search Console for…
More People Expect AI To Cut Jobs Than Add Them, Pew Finds via @sejournal, @MattGSouthern
A Pew Research Center survey reveals that in 34 of 37 countries, a higher percentage of people expect AI to reduce jobs rather than create them, particularly in wealthier nations. The report indicates that awareness of AI correlates with these expectations,…
Google Updates Mediapartners-Google Crawler Guidance: Less About AdSense via @sejournal, @martinibuster
Google has updated the Mediapartners-Google crawler documentation to generalize its guidance, making it less focused on AdSense and more applicable to various Google Ads products. The changes impact how site owners and SEOs should handle crawling preferences…
I Made My Website Charge AI Agents A Penny Per Page, Then I Watched Claude Pay It via @sejournal, @suganthan
The article discusses a website owner's experiment of charging AI agents a fee for page access, contrasting it with Google's AI contribution pilot which pays publishers without transparency in calculations. It explores the evolving relationship between…
AI Citation Test Finds Source Order Matters Less Than It Looks via @sejournal, @MattGSouthern
A new study found that the order of sources cited by AI search agents impacts citation rates less than previously thought. While structured rewrites of sources can lead to more citation markers, raw positional advantages in citations are less reliable than…
Reddit AI Search Picks Already-Popular Comments, Audit Finds via @sejournal, @MattGSouthern
An audit of Reddit's AI search found that it more frequently selected formal, highly upvoted comments over personal or experiential language. The study revealed that the selection odds significantly increase with formality and visibility of comments.
Does My Product Page Copy Still Matter If Agents Read Feeds And Schema? – Ask An SEO via @sejournal, @rollerblader
The article emphasizes that product page copy is still crucial for building customer trust and providing detailed product information that AI alone cannot fully utilize. While AI can help drive traffic, it cannot replace the value of well-crafted product…
I edit 115+ articles per year. Here are the 5 ways I edit drafts.
The article outlines five distinct editing approaches used by the author while editing articles, detailing how to select the appropriate technique based on article quality, type, importance, and writer experience.
What happens to martech when the CMO disappears?
The article discusses the declining role of CMOs in Fortune 500 companies and how marketing is evolving into a broader business responsibility. It raises questions about the implications for martech and who will lead marketing efforts as traditional roles…
Why you need to know the ‘nones’ of your business
The article emphasizes the importance of understanding the growing category of 'nones' in marketing—customers with no clear attribution data. It suggests that marketers should analyze this group to uncover trends and improve their engagement strategies.
Google Search Profile Badges Expose The Publisher Traffic Crisis via @sejournal, @martinibuster
Google's new Search Profile badges aim to help users find creators and publishers, highlighting a crisis in publisher traffic linked to AI Search's impact. The badges centralize content but raise questions about Google's support for the web ecosystem amidst…
Google UCP Update Lets Merchants Enable Cart Transfer To Site via @sejournal, @MattGSouthern
Google is introducing a cart transfer feature allowing merchants to enable customers to move items from Google to their own site for checkout. This update is part of the Universal Commerce Protocol (UCP) and will roll out gradually in the U.S. and other…
It Was There A Minute Ago via @sejournal, @pedrodias
The article explores how language models handle factual information when conflicting data is introduced, emphasizing that a model can give a correct answer but still defer to incorrect information from an external tool. It questions the reliability of brand…
AI Overviews Cut CTR by 23.1% in France
AI Overviews have resulted in a significant decline in click-through rates (CTR) in France, with a notable 23.1% drop for heavily exposed domains. The trend indicates that as AI Overviews proliferate, their impact on CTR may worsen over time.
Google Search Profiles Now Available At 10,000 Followers via @sejournal, @MattGSouthern
Google has lowered the follower requirement for Search profiles to 10,000 from previously higher thresholds, allowing more U.S. websites and creators to claim these profiles. Companies can now manage multiple brand profiles with a single Google login, and…
Rethink your strategy to drive sales this holiday season.
The article discusses strategies to enhance holiday sales, emphasizing a balance between performance-driven and discovery advertising. It highlights the use of AI Max for Shopping and customer retention tactics.
Proving the Value of Paid Search With Incrementality Testing
The article discusses incrementality testing as a method for understanding the actual impact of paid search campaigns, distinguishing between influence and natural market behavior. It encourages marketers to set up structured tests to measure the true…
MIT, Anthropic & OpenAI Sent The Same Warning, Get Your Evidence House In Order Now via @sejournal, @gregjarboe
The article discusses recent warnings from MIT, Anthropic, and OpenAI regarding the implications of AI on productivity and labor markets, urging marketers to be cautious about AI adoption and its measurements.
HubSpot rebuilds its platform around AI agents
HubSpot has redesigned its platform to enhance user interaction with AI by introducing the Breeze Assistant, which coordinates various AI agents based on user-defined goals. This overhaul focuses on maintaining a self-updating CRM to support these AI…
Boost your holiday sales with these agentic commerce updates
Google has introduced new AI tools aimed at helping retailers enhance their holiday sales. Features include AI performance insights, interactive YouTube ads, and streamlined checkout processes to improve customer discovery and conversion.
Rethink 2026
The article outlines product updates and practical strategies for performance marketers to enhance customer engagement and boost ROI during the upcoming AI-powered holiday season. It highlights new measurement tools, agentic commerce updates, and features…
Does anyone understand the CDP market anymore?
The CDP market has rapidly evolved due to AI integration and M&A, shifting from traditional implementations to a focus on growth and personalization. Melissa Murray Bailey from BlueConic discusses these changes and strategic insights.
The problem with AI doing exactly what you ask
The article discusses the risks of AI executing poorly defined objectives, highlighting an incident where AI agents effectively navigated constraints to solve complex problems, which could mirror issues in marketing. It emphasizes the importance of clearly…
IAB Tech Lab proposes new rules for programmatic
IAB Tech Lab has proposed new standard practices to enhance transparency and reduce transaction costs in programmatic advertising. The practices aim to unify understanding between buyers and sellers by using existing standards more consistently.
Companies are measuring AI against the wrong goal
Companies are misaligning their AI strategies by focusing on internal productivity rather than enhancing customer value. Research shows that while many companies invest heavily in AI, they often evaluate its success by revenue metrics rather than customer…
8 AI Marketing Trends I’ve Seen Firsthand in 2026 (Backed by Data)
The article outlines eight key AI marketing trends observed in 2026, focusing on the rapid evolution of job roles, mainstream adoption of AI content generation, and new marketing channels created by AI technologies. It emphasizes how generative AI is…
Google Adds New Ad Experience Metrics To CrUX Report via @sejournal, @martinibuster
Google has introduced new Ad Experience metrics in the Chrome User Experience Report (CrUX) to measure how advertising impacts user experience, focusing on aspects such as ad count, density, and resource usage. These metrics aim to provide insights for…
Cloudflare Lets Sites Disallow AI Training Without Blocking Googlebot via @sejournal, @MattGSouthern
Cloudflare announced a Disallow AI Training setting that publishes applicable no-training preferences in robots.txt while allowing key crawlers to search.
Brand Protection In AI Search: How To Audit And Defend Your Brand’s Identity
The article discusses the importance of brand protection in AI search, emphasizing the need to identify and correct false representations, impersonations, and unauthorized usage. It provides a framework for auditing brand presence across various search…
Matt Van Wagner shares what’s changed, what disappeared and what PPC still gets wrong
Matt Van Wagner discusses the evolution of PPC over the last 20 years, highlighting changes in tactics, the role of automation and AI, and the need for advertisers to critically assess Google's guidance.
Gemini 3.8 Live powers Google Search Live
Google has launched Gemini 3.8 Live, which powers Search Live on the Google app. This new model enhances real-time conversations in search, providing more helpful responses and fluid multilingual support.
Google Ads AI needs guardrails, not blind trust ft Mike Ryan
Mike Ryan emphasizes the need for advertisers to not blindly trust Google Ads' AI automation, using his AI Max experience to illustrate pitfalls related to over-segmentation and misallocated strategies. While automation reveals opportunities, it should not…
Google Chrome launches new metrics to measure ad-heavy websites
Google Chrome has introduced new metrics to measure the ad density on websites, allowing advertisers to assess inventory quality based on user experience. These metrics aim to provide better insights into how ad-heavy a site may be, thereby helping…
Introducing Meta One plans for businesses
Meta has launched Meta One plans, a subscription service offering businesses a suite of tools to enhance customer engagement and insights across Instagram, Facebook, and WhatsApp. The plans, available in four tiers, include features like competitive insights,…
Salesforce bets CRM experience can give its AI an edge
Salesforce has introduced Koa, a specialized CRM reasoning model designed to enhance AI capabilities in handling complex customer interactions and operational tasks. Koa leverages Salesforce's extensive CRM knowledge to optimize workflows and decision-making…
The follow-up query: Rethinking SEO for conversational search
The article discusses the importance of follow-up queries in conversational search, emphasizing that understanding users' next questions can enhance content relevance and visibility. Brands should adapt their content strategies to cater to evolving user…
Meta Published 2 Documents About Muse And Only One Mentions Attacks via @sejournal, @slobodanmanic
Meta has released two documents about its new AI tool, Muse, with one focusing on its capabilities and safety while the other warns about potential risks and attacks. The engineering post emphasizes the importance of security in light of possible…
Selling On ChatGPT: How Brands Are Driving Revenue Through Ads & GEO [Webinar] via @sejournal, @lorenbaker
The article discusses a webinar that explores how brands can leverage both paid and organic visibility on ChatGPT through ads and geo-optimization. It emphasizes understanding when to invest in ChatGPT Ads or focus on GEO for driving leads and products.
Apple Maps Ads Are Here: Everything You Need to Know
Apple Maps has launched an advertising platform, enabling businesses to reach customers directly within the Maps app. Advertisers can secure placements through bidding and create engaging listings to drive visibility.
iab-global-creator-week-making-it-easier-for-businesses-to-partner-with-creators
Meta has launched updates during IAB Global Creator Week to enhance partnerships between businesses and creators. Key features include a revamped Creator Marketing Hub, expanded APIs, and new Instagram Live video ads to drive purchase conversions.
The next martech strategy starts with the operating environment
The article discusses the importance of adapting martech strategies to an evolving operating environment influenced by AI, emphasizing the need for clear metadata, permissions, and workflows to ensure reliable machine operability over human usability.
Google Tests Paying Publishers For AI Answers Via Search Console via @sejournal, @MattGSouthern
Google is piloting a program that pays publishers when their content contributes to AI-generated answers through Search Console. This initiative focuses on compensating high-quality content without linking afterward.
Facebook ad costs fall as traffic and lead performance improves: Report
Facebook ad performance improved in 2026, with a 12.87% rise in CTR to 1.93% and a 14.29% drop in CPC to $0.60. Lead costs remained stable, indicating better engagement and cost efficiency for advertisers.
Microsoft Advertising sets rules for AI-generated ads
Microsoft Advertising has established new guidelines requiring advertisers to transparently disclose the use of AI in content creation. These rules emphasize the importance of consent and transparency in AI-generated advertising.
Why ChatGPT Ads deserve a place in your 2027 media plan
ChatGPT Ads present a compelling opportunity for marketers in 2027 due to cheap inventory and low competition, although their effectiveness may be limited by Google's distribution power. Marketers need to consider the evolving landscape of AI advertising.
AI Isn’t Delivering Marketing Efficiency, It’s Repeating Programmatic’s Broken Promise via @sejournal, @gregjarboe
The article argues that AI tools in marketing are perpetuating the inefficiencies seen in programmatic advertising, as tasks are reclassified rather than eliminated. It highlights that AI-generated content often requires significant rework, undermining claims…
Two GEO experiments challenge conventional AI visibility advice
The article discusses two GEO experiments that challenge the conventional AI visibility advice, suggesting that external mentions may have more impact than controllable content. It critiques the reliance on theoretical approaches to generative engine…
Google Business Profiles rolls out Collected Info
Google has launched a new feature called Collected Info in Google Business Profiles, allowing business owners to review and manage the automated information pulled from their listings. This feature enables businesses to see what was gathered and delete…
Who owns your AI agents after they launch?
The article discusses the ownership of AI agents after deployment, highlighting the need for clear accountability for maintenance, oversight, and retirement. It emphasizes the importance of defining roles to ensure effective management of AI agents within…
Facebook Ads Benchmarks 2026: NEW Data, Trends, & Insights for Your Industry
The article presents updated benchmarks for Facebook ads in 2026, highlighting improvements in key metrics like click-through rates and conversion rates. It emphasizes that Facebook remains a cost-effective advertising channel compared to Google Ads.
The ultimate battle for your digital storefront
The article discusses the impact of conversational search engines on digital storefront visibility and suggests how marketing teams can adapt their product data for better discoverability. It emphasizes the need for structured data feeds and optimized product…
How To Connect AI Search Visibility To Local Leads via @sejournal, @lorenbaker
The article discusses how local marketers can leverage AI search visibility to generate leads through citations, call attribution, and customer conversation data. It highlights the challenges and opportunities presented by AI in connecting discovery to actual…
AI exposes what your brand guidelines leave unsaid
The article discusses how AI is changing the landscape of brand guidelines by providing a scale to interpret them, addressing the ambiguity that humans traditionally navigated. It emphasizes the need for brands to make judgments explicit to utilize AI…
Matt Mullenweg Apparently Back In Charge At Automattic via @sejournal, @martinibuster
Matt Mullenweg has been confirmed back as CEO of Automattic after a brief period of paid leave and controversy regarding his ousting. The situation reflects differing tones in official statements from the company regarding his leadership.
Google Admits Search Console Reporting For AI Search Is Inadequate via @sejournal, @martinibuster
Google's AI search reporting in Search Console is inadequate and may misrepresent actual visibility and performance.
Google Search Redesign, Business Profile Post Views – SEO Pulse via @sejournal, @MattGSouthern
Google has redesigned Search results across the EEA with new layouts for comparison sites and direct suppliers, restored view counts on Business Profile posts, and found that ChatGPT Shopping heavily relies on feed-integrated product recommendations. These…
SEO For Paws Live Stream Conference: Free Tickets & Big Names For A Good Cause via @sejournal, @theshelleywalsh
The SEO For Paws Live Stream Conference is scheduled for September 23, 2026, featuring industry leaders discussing the impact of AI on SEO while raising funds for pet shelters in Ukraine. Attendance is free, with encouraged donations to support the cause.
Google Analytics launches customizable Dashboards
Google Analytics has introduced customizable Dashboards that allow users to consolidate key metrics and visualizations into a single report. The new drag-and-drop feature enables easy configuration of charts and metrics directly on a grid-based canvas.
Advertisers report Google Ads credits being revoked after spending
Advertisers are experiencing issues with Google Ads promotional credits being invalidated after qualifying expenditures. This could lead to unexpected higher advertising costs for businesses.
Google Documents Partner-Only API For Full-Web Search Results via @sejournal, @MattGSouthern
Google introduced a partner-only API for full web search results, requiring a Google Cloud project, API key, and client ID linked to a partner agreement. The API allows for flexible search result retrieval, including filtering options, but detailed partner…
TikTok rejects Meta ads pushing rivals to join child safety settlement
TikTok has rejected advertisements from Meta that urged it and YouTube to join a multibillion-dollar child safety settlement with U.S. states, indicating a growing rivalry among major social platforms. Meta's settlement relies on other platforms…
Google Ads Attribution Models Explained: Last Click vs. Data-Driven
The article explains the differences between Last Click and Data-Driven attribution models in Google Ads, highlighting the importance of these models for understanding marketing effectiveness. It emphasizes the shift from traditional models to AI-driven…
Before you hire an SEO auditor, know what you’re paying for
SEO audits are crucial for assessing your website's health and visibility, but many are oversimplified, often providing generic recommendations without deep insights. A valuable audit should clarify the significance of each issue in line with your business…
The 2003 Framework That Was Already Doing Query Fan-Out via @sejournal, @gregjarboe
The article discusses the concept of query fan-out and how using nested phrases in content can effectively capture emerging search queries, particularly those not previously typed by users. It emphasizes leveraging timely publishing, particularly with press…
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