GBP — sponsored sidebar row
Sponsored slot that renders inside the Google Business Profile sidebar on branded local queries — between the profile callouts and the 'reviews from the web' module.
GBP knowledge panel · sidebar slot● AD SLOT
Wireframe mockup · not pixel-perfect · platform UI changes frequently
Campaign types that can land here
3 campaign types can serve into this surface.
Campaign
Smart
Sidebar slot inside the business knowledge panel.
Full campaign view →CampaignSearch
Brand-defensive sponsored slot on branded local SERPs.
Full campaign view →CampaignPerformance Max
Serves when location assets / linked GBP are present.
Full campaign view →Related tools
More from the Google Ads placement map and specs library.
- Placement mapBrowse by campaign type or surface
- Platform overviewAll campaign types and surfaces on one page
- Placements changelogInventory updates and overlap notes
- YouTube in-stream sizesVideo dimensions, duration, and file limits
- YouTube bumper sizes6-second unskippable video specs
- Google Ads specsSearch, Display, App, and more
- Country exclusion listCopy every non-US location when targeting the United States
- Presence vs interestLocation option checklist for US-only campaigns
- SERP audit checklistLive Google Search modules to verify against the map
- What is this ad?Identify a surface and see eligible campaigns