PaidScope/Placements/Google Ads/Campaigns/Performance Max

Performance Max

Single goal-based campaign serving across every Google surface. You bring assets and a conversion goal; Google decides where they show.

Serves 26 surfaces·Official source ↗·Last reviewed: 2026-06-11

Related playbooks

Local pack — sponsored listing

Search · Paid listing inside the local Businesses pack, Sponsored label

Detail →
Google SERP · local pack● AD SLOT
AD · SPONSORED LISTINGSponsored business

Location-asset Performance Max can place a Sponsored listing in the local Businesses pack.

Hotel results module

Hotels · Price + availability cards on hotel queries

Detail →
Google · Hotel results module● AD SLOT
AD · HOTEL RESULTS MODULEHotel 1 · 4.6 ★$129per nightHotel 2 · 4.5 ★$149per nightHotel 3 · 4.4 ★$169per night

Performance Max for Travel goals can serve the hotel price-comparison module.

Search — Flights module

Search · Airline and travel-site price cards on flight queries

Detail →
Google · Flights module● AD SLOT
AD · FLIGHTS MODULE (GOOGLE FLIGHTS)JFK → MIA · Round trip · 1 adultprice trendAirline 1 · nonstop$148round tripAirline 2 · nonstop$178round tripAirline 3 · nonstop$208round trip

Travel-goal Performance Max plus Google Flights program feeds surface here; most flight listings come through the Google Flights product rather than a standard Search text-ad auction.

Search — Top text ads

Search · Headlines + descriptions + sitelinks

Detail →
Google SERP · desktop● AD SLOT
AD · TOP TEXTHeadline · brand namewww.brand.com/landingSecond sponsored result

Text variants assembled from supplied assets. Cannot bid on brand terms by default.

Search — Shopping carousel

Search · Product cards (image, price, merchant)

Detail →
Google SERP · shopping carousel● AD SLOT
AD · SHOPPING CAROUSEL$49.99$49.99$49.99$49.99$49.99

Serves when a Merchant Center feed is attached.

Search — Shopping right rail

Search · Product card grid

Detail →
Google SERP · right rail● AD SLOT
AD · SHOPPING GRID$29$29$29$29

Right-rail product grid from your feed.

YouTube — Skippable in-stream

YouTube · Video, skippable after 5s

Detail →
YouTube · watch page● AD SLOT
YouTubeAD · IN-STREAM (SKIPPABLE)Skip ad ▸

Video assets (or auto-generated video) play in-stream.

YouTube — In-feed video

YouTube · Thumbnail + headline in feed

Detail →
YouTube · home feed● AD SLOT
YouTubeAD · IN-FEEDSponsored

Thumbnail + headline in YouTube feeds.

YouTube Shorts

YouTube · Vertical video in Shorts feed

Detail →
YouTube Shorts · vertical feed● AD SLOT
AD · SHORTS▶Shop now

Vertical video variants serve in Shorts.

Gmail Promotions tab

Gmail · Inbox card that expands to full creative

Detail →
Gmail · Promotions tab● AD SLOT
PromotionsAD · INBOX PROMOTION

Image + headline rendered as a Promotions card.

Discover feed card

Discover · Image card with headline in Discover feed

Detail →
Google app · Discover feed● AD SLOT
AD · DISCOVER CARDSponsored

Native card in the Discover feed.

Maps — Promoted pin

Maps & GBP · Branded pin + sponsored callout on map

Detail →
Google Maps · promoted pin● AD SLOT
BAD · PROMOTED PINBrand · 0.3 mi

Serves when location assets are attached.

Google Business Profile callout

Maps & GBP · Sponsored block on the business profile

Detail →
Google Business Profile● AD SLOT
Brand NameOverviewReviewsPhotosAboutAD · SPONSORED CALLOUT

Surface for advertisers with linked business profiles.

Display — sidebar banner

Display · Responsive image/HTML5

Detail →
Publisher site · Display Network● AD SLOT
Publisher.comArticle headlineAD · DISPLAY 300×600

Responsive display variants across the Display Network.

Display — in-article

Display · Responsive native unit between paragraphs

Detail →
Publisher site · in-article● AD SLOT
Publisher.comArticle headlineAD · IN-ARTICLE NATIVE

Native in-article rendering on publisher sites.

Shopping tab — product grid

Shopping · Full product grid with filters

Detail →
Google Shopping tab● AD SLOT
AD · PRODUCT GRID (FREE + PAID)$39.99$39.99$39.99$39.99$39.99$39.99

Feed products appear in the Shopping tab grid.

AI Overviews — sponsored links

Search · Sponsored links inside AI-generated answer

Detail →
Google SERP · AI Overview● AD SLOT
AI OverviewAD · SPONSORED LINKS IN AI OVERVIEWSponsored · brand.comSponsored · second-brand.com

P-Max text variants eligible to serve inside AI Overviews.

Search — Images tab

Search · Shopping product tiles in image results

Detail →
Google · Images tab● AD SLOT
AD · SHOPPING TILES IN IMAGESSponsoredSponsoredSponsored

Feed products surfaced in Images vertical.

Search — Videos tab

Search · Sponsored video result

Detail →
Google · Videos tab● AD SLOT
AD · SPONSORED VIDEO

Video assets may serve into the Videos vertical.

GBP — sponsored sidebar row

Maps & GBP · Sponsored row inside knowledge panel sidebar

Detail →
GBP knowledge panel · sidebar slot● AD SLOT
Brand · LocalAD · SIDEBAR ROWReviews from the web

Serves when location assets / linked GBP are present.

Maps app — Explore feed

Maps & GBP · Promoted place card in mobile feed

Detail →
Maps app · Explore feed● AD SLOT
AD · PROMOTED PLACE

Place-card asset in the Maps Explore feed.

Waze — Sponsored pin

Maps & GBP · Branded pin on Waze map

Detail →
Mockup pending

Serves on Waze when location assets and local intent align.

Search — Call-only ad

Search · Headline + click-to-call (no landing URL)

Detail →
Mockup pending

Call asset variants on mobile Search.

YouTube — Companion banner

YouTube · 300×60 static banner beside in-stream video

Detail →
YouTube · watch page (companion)● AD SLOT
YouTubeIn-stream adAD · COMPANION 300×60

Companion banner generated from supplied image assets.

YouTube — Connected TV

YouTube · Non-skippable in-stream on TV screens

Detail →
YouTube · Connected TV● AD SLOT
AD · CTV IN-STREAM (NON-SKIPPABLE)Brand spot · 15sYouTube on TV

Video assets serve on CTV inventory.

Display — Anchor / overlay

Display · Sticky bottom anchor banner (mobile web)

Detail →
Mobile web · anchor unit● AD SLOT
Publisher.comArticle headlineAD · ANCHOR (320×50)×

Responsive display assets eligible for anchor inventory.

Platform comparisons

Related tools

More from the Google Ads placement map and specs library.