PaidScope/Placements/Google Ads/Surfaces/Display — App interstitial

Display — App interstitial

Full-screen ad shown between natural transitions in mobile apps via AdMob / Display.

Full-screen interstitial inside apps·Official source ↗·Last reviewed: 2026-06-11
App · interstitial● AD SLOT
AD · INTERSTITIAL (FULL-SCREEN)BRANDInstall×

Wireframe mockup · not pixel-perfect · platform UI changes frequently

Campaign types that can land here

2 campaign types can serve into this surface.

Campaign

App

Full-screen install moment between app transitions.

Full campaign view →
Campaign

Display

Display creative rendered as in-app interstitial via AdMob.

Full campaign view →

Related tools

More from the Google Ads placement map and specs library.

  • Placement mapBrowse by campaign type or surface→
  • Platform overviewAll campaign types and surfaces on one page→
  • Placements changelogInventory updates and overlap notes→
  • YouTube in-stream sizesVideo dimensions, duration, and file limits→
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  • Google Ads specsSearch, Display, App, and more→
  • Country exclusion listCopy every non-US location when targeting the United States→
  • Presence vs interestLocation option checklist for US-only campaigns→
  • SERP audit checklistLive Google Search modules to verify against the map→
  • What is this ad?Identify a surface and see eligible campaigns→

Platform comparisons

  • Meta vs Google Ads
  • YouTube vs TikTok
  • Google Ads vs Microsoft Ads