Local pack — sponsored listing
A paid listing inside Google's local Businesses pack (the map plus business list), marked with a small Sponsored label. It can sit at the top or be mixed in with the free listings — often an extra location-extension slot — so the label is the signal, not a fixed position.
Paid listing inside the local Businesses pack, Sponsored label·Official source ↗·Last reviewed: 2026-06-11
Google SERP · local pack● AD SLOT
Wireframe mockup · not pixel-perfect · platform UI changes frequently
Campaign types that can land here
2 campaign types can serve into this surface.
Campaign
Search
Search ads with location assets or a linked Business Profile can appear as the Sponsored listing inside the local pack.
Full campaign view →CampaignPerformance Max
Location-asset Performance Max can place a Sponsored listing in the local Businesses pack.
Full campaign view →Related tools
More from the Google Ads placement map and specs library.
- Placement mapBrowse by campaign type or surface
- Platform overviewAll campaign types and surfaces on one page
- Placements changelogInventory updates and overlap notes
- YouTube in-stream sizesVideo dimensions, duration, and file limits
- YouTube bumper sizes6-second unskippable video specs
- Google Ads specsSearch, Display, App, and more
- Country exclusion listCopy every non-US location when targeting the United States
- Presence vs interestLocation option checklist for US-only campaigns
- SERP audit checklistLive Google Search modules to verify against the map
- What is this ad?Identify a surface and see eligible campaigns