PaidScope/Placements/Google Ads/Surfaces/Search — Shopping carousel

Search — Shopping carousel

Horizontal product carousel at the top of commercial SERPs. Pulls from the Merchant Center feed.

Product cards (image, price, merchant)·Official source ↗·Last reviewed: 2026-06-11
Google SERP · shopping carousel● AD SLOT
AD · SHOPPING CAROUSEL$49.99$49.99$49.99$49.99$49.99

Wireframe mockup · not pixel-perfect · platform UI changes frequently

Campaign types that can land here

2 campaign types can serve into this surface.

Campaign

Performance Max

Serves when a Merchant Center feed is attached.

Full campaign view →
Campaign

Shopping (Standard)

Primary surface for Standard Shopping.

Full campaign view →

Related tools

More from the Google Ads placement map and specs library.

  • Placement mapBrowse by campaign type or surface→
  • Platform overviewAll campaign types and surfaces on one page→
  • Placements changelogInventory updates and overlap notes→
  • YouTube in-stream sizesVideo dimensions, duration, and file limits→
  • YouTube bumper sizes6-second unskippable video specs→
  • Google Ads specsSearch, Display, App, and more→
  • Country exclusion listCopy every non-US location when targeting the United States→
  • Presence vs interestLocation option checklist for US-only campaigns→
  • SERP audit checklistLive Google Search modules to verify against the map→
  • What is this ad?Identify a surface and see eligible campaigns→

Platform comparisons

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  • Google Ads vs Microsoft Ads