Search — Top text ads
The 1–4 slots above the organic results, each marked with a bold Sponsored label. The most valuable real estate on the open web. A single top block can stack several sub-sections, so more than one ad may share the same Sponsored heading.
Google SERP · desktop● AD SLOT
Wireframe mockup · not pixel-perfect · platform UI changes frequently
Campaign types that can land here
4 campaign types can serve into this surface.
Campaign
Search
Primary surface. Where Search budget mostly lands.
Full campaign view →CampaignPerformance Max
Text variants assembled from supplied assets. Cannot bid on brand terms by default.
Full campaign view →CampaignApp
App-promo text ads on commercial queries.
Full campaign view →CampaignSmart
Auto-generated text variants.
Full campaign view →Related tools
More from the Google Ads placement map and specs library.
- Placement mapBrowse by campaign type or surface
- Platform overviewAll campaign types and surfaces on one page
- Placements changelogInventory updates and overlap notes
- YouTube in-stream sizesVideo dimensions, duration, and file limits
- YouTube bumper sizes6-second unskippable video specs
- Google Ads specsSearch, Display, App, and more
- Country exclusion listCopy every non-US location when targeting the United States
- Presence vs interestLocation option checklist for US-only campaigns
- SERP audit checklistLive Google Search modules to verify against the map
- What is this ad?Identify a surface and see eligible campaigns