Ad placement map
In-feed, TopView, Search, Pangle, Spark, Collection — objective × surface map. Wireframe mockups, not pixel-perfect screenshots. Directional, not gospel.
Wireframes reviewed: Jun 8, 2026Source: TikTok Ads Help + operator placement map
Platform
Explore TikTok
Jump to the placement map, platform overview, or ad size specs for TikTok.
TikTok
- Placement mapBrowse by campaign type or surface
- Platform overviewAll campaign types and surfaces on one page
- Placements changelogInventory updates and overlap notes
- TikTok in-feed sizesIn-feed video dimensions and file weights
- TikTok ad specsAll TikTok placement formats
- In-feed vs Pangle playbookWhen to split campaigns and reporting
Other platforms
Google Ads
- Placement mapBrowse by campaign type or surface
- Platform overviewAll campaign types and surfaces on one page
- Placements changelogInventory updates and overlap notes
- YouTube in-stream sizesVideo dimensions, duration, and file limits
- YouTube bumper sizes6-second unskippable video specs
- Google Ads specsSearch, Display, App, and more
- Country exclusion listCopy every non-US location when targeting the United States
- Presence vs interestLocation option checklist for US-only campaigns
- SERP audit checklistLive Google Search modules to verify against the map
Meta
- Placement mapBrowse by campaign type or surface
- Platform overviewAll campaign types and surfaces on one page
- Placements changelogInventory updates and overlap notes
- Facebook feed sizesFeed image and video dimensions
- Facebook banner sizesRight column and audience network
- Meta ad specsReels, Stories, and cross-format reference
- Country exclusion listCopy every non-US location when targeting the United States
- Explore vs Feed playbookDiscovery placement breakdown habits
6 surfaces across 5 channels
For You2 surfaces
Pangle1 surface
Search1 surface
Spark1 surface
TopView1 surface
Related tools & guides
Operator workflows linked from the placement map — playbooks, identification flow, specs, and glossary depth.
Placement playbooks
PMax, Meta, TikTok checklists
What is this ad? (visual)
SERP layouts by search intent — click to identify
Identify by surface name
Surface picker → eligibility
SERP audit checklist
Live Google modules to verify
LinkedIn placement hub
B2B surfaces & objectives
Pinterest placement hub
Browse, Search, Shopping
Facebook Feed ad specs
Feed sizes & aspect ratios
TikTok in-feed ad specs
Dimensions & file weights
Meta ad specs
Feed, Reels, Stories formats
LinkedIn ad specs
Sponsored content dimensions
CPM glossary
Cost per thousand impressions
ROAS glossary
Return on ad spend
PaidScope blog
Operator explainers & updates
Policy Watch
Platform policy changes
Meta vs Google Ads
Platform comparison
TikTok vs Meta
Short-form video tradeoffs
FAQ
Questions operators ask
An ad placement is the specific surface where a paid ad actually renders — the Search results page, a YouTube pre-roll slot, Gmail's promotions tab, a Reels feed, a Display banner on a publisher site. A single campaign type can fan out to many placements; this tool maps every one.
Related tools
Keep going
- What is this ad? — surface to campaign eligibilityReverse lookup: pick a Meta, TikTok, or Google ad surface and see which campaign types can buy it.Open →
- Google SERP placement audit checklistOperator checklist of live Google Search queries and modules to verify against the Placements map — Local pack, Shopping, AI Overviews, YouTube, and more.Open →
- Ad Specs — current dimensions, file weights, and aspect ratiosSearchable reference for current ad specs across every major paid platform. Monitored daily, sourced.Open →
- Placement playbooks — operator checklistsChecklists for Performance Max surfaces, Demand Gen vs Video, Meta Feed/Reels, TikTok in-feed vs Pangle, and Shopping.Open →