What is this ad?
Saw a unit in the wild and want to know what it is? You should not have to already know the name. Click what you see on an interactive results page or feed — or, if you do know the surface name, pick it from the list below.
On Google, the interactive SERP explorer shows representative layouts by search intent — broad, specific, transactional, or local — click the ad module you saw to identify the placement and eligible campaign types.
Last reviewed: 2026-06-08 · Meta Business Help + operator placement map
Chrome extension
Identify ads on Google Search — in your browser
PaidScope Identify (v1.0.0) adds one Identify badge per sponsored section on Google Search. Known formats open the matching placement surface on PaidScope; unknown formats help improve the catalog after human review.
Requires Chrome. Google Search only in v1.0.0; Meta and TikTok identify flows are on the Site.
Click what you see
The visual way to identify an ad. Open an interactive page, click the module you saw, and get the placement name plus the campaign types that can buy it.
More platforms coming — TikTok, YouTube, and Maps next.
Already know the surface name?
Pick the platform and surface directly to jump to eligible campaign types.
Reels
6 eligible objectivesFull-screen vertical video between Reels organic content on Facebook and Instagram.
Video 9:16
Wireframe · Meta
- Advantage+ shopping
Shop and product tags in Reels when catalog connected.
- App promotion
Reels app install CTAs.
- Awareness
Short-form video reach.
- Engagement
Reels engagement and video view events.
- Sales
Reels shop and product tags when catalog connected.
- Traffic
Profile visit or link CTA depending on setup.
Explore Meta
Jump to the placement map, platform overview, or ad size specs for Meta.
Meta
- Placement mapBrowse by campaign type or surface
- Platform overviewAll campaign types and surfaces on one page
- Placements changelogInventory updates and overlap notes
- Facebook feed sizesFeed image and video dimensions
- Facebook banner sizesRight column and audience network
- Meta ad specsReels, Stories, and cross-format reference
- Country exclusion listCopy every non-US location when targeting the United States
- Explore vs Feed playbookDiscovery placement breakdown habits
Missing a surface?
Saw an ad unit in the wild that is not on our map? Describe where it showed up. Reports feed the weekly review queue — same path as automated scan proposals.