Facebook & Instagram Feed
Feed · Image / Video / Carousel
Meta · Feed● AD SLOT
Link click optimization to landing pages.
Traffic
Link clicks to site or app. Eligible on Feed, Stories, Reels (link sticker), and Audience Network link units.
Related playbooks
Detail →
Reels
Reels · Video 9:16
Meta · Reels● AD SLOT
Profile visit or link CTA depending on setup.
Audience Network
Audience Network · Mixed
Meta · Audience Network● AD SLOT
Lower-funnel traffic at scale; monitor placement breakdown.
Messenger
Messenger · Image / Video / Carousel
Meta · Messenger● AD SLOT
Messenger destination traffic when CTA configured.
Instagram Explore
Explore · Image / Video
Meta · Explore● AD SLOT
Explore discovery traffic to site or profile.
Stories
Stories · Image / Video 9:16
Meta · Stories● AD SLOT
Stories link sticker traffic.
Platform comparisons
Related tools
More from the Meta placement map and specs library.
- Placement mapBrowse by campaign type or surface
- Platform overviewAll campaign types and surfaces on one page
- Placements changelogInventory updates and overlap notes
- Facebook feed sizesFeed image and video dimensions
- Facebook banner sizesRight column and audience network
- Meta ad specsReels, Stories, and cross-format reference
- Country exclusion listCopy every non-US location when targeting the United States
- Explore vs Feed playbookDiscovery placement breakdown habits