Reels
Full-screen vertical video between Reels organic content on Facebook and Instagram.
Meta · Reels● AD SLOT
Wireframe mockup · not pixel-perfect · platform UI changes frequently
Campaign types that can land here
6 campaign types can serve into this surface.
Campaign
Advantage+ shopping
Shop and product tags in Reels when catalog connected.
Full campaign view →CampaignApp promotion
Reels app install CTAs.
Full campaign view →CampaignAwareness
Short-form video reach.
Full campaign view →CampaignEngagement
Reels engagement and video view events.
Full campaign view →CampaignSales
Reels shop and product tags when catalog connected.
Full campaign view →CampaignTraffic
Profile visit or link CTA depending on setup.
Full campaign view →Related tools
More from the Meta placement map and specs library.
- Placement mapBrowse by campaign type or surface
- Platform overviewAll campaign types and surfaces on one page
- Placements changelogInventory updates and overlap notes
- Facebook feed sizesFeed image and video dimensions
- Facebook banner sizesRight column and audience network
- Meta ad specsReels, Stories, and cross-format reference
- Country exclusion listCopy every non-US location when targeting the United States
- Explore vs Feed playbookDiscovery placement breakdown habits
- What is this ad?Identify a surface and see eligible campaigns