Facebook & Instagram Feed
Feed · Image / Video / Carousel
Meta · Feed● AD SLOT
App install and event optimization.
App promotion
App installs and in-app events across Feed, Stories, Audience Network, and Instagram placements.
Related playbooks
Detail →
Audience Network
Audience Network · Mixed
Meta · Audience Network● AD SLOT
App ads on partner inventory.
Reels
Reels · Video 9:16
Meta · Reels● AD SLOT
Reels app install CTAs.
Stories
Stories · Image / Video 9:16
Meta · Stories● AD SLOT
Stories swipe-up app installs.
Platform comparisons
Related tools
More from the Meta placement map and specs library.
- Placement mapBrowse by campaign type or surface
- Platform overviewAll campaign types and surfaces on one page
- Placements changelogInventory updates and overlap notes
- Facebook feed sizesFeed image and video dimensions
- Facebook banner sizesRight column and audience network
- Meta ad specsReels, Stories, and cross-format reference
- Country exclusion listCopy every non-US location when targeting the United States
- Explore vs Feed playbookDiscovery placement breakdown habits