Facebook & Instagram Feed
Feed · Image / Video / Carousel
Meta · Feed● AD SLOT
Reach and brand awareness delivery.
Awareness
Reach and brand lift buys — optimized for impressions on Feed, Reels, Stories, and in-stream video.
Detail →
Reels
Reels · Video 9:16
Meta · Reels● AD SLOT
Short-form video reach.
In-stream video
In-stream · Video
Meta · In-stream● AD SLOT
Longer watch contexts for video lift.
Instagram Explore
Explore · Image / Video
Meta · Explore● AD SLOT
Discovery reach on Instagram Explore grid and video.
Stories
Stories · Image / Video 9:16
Meta · Stories● AD SLOT
Full-screen Stories reach buys.
Audience Network
Audience Network · Mixed
Meta · Audience Network● AD SLOT
Extended reach on partner apps — monitor quality.
Platform comparisons
Related tools
More from the Meta placement map and specs library.
- Placement mapBrowse by campaign type or surface
- Platform overviewAll campaign types and surfaces on one page
- Placements changelogInventory updates and overlap notes
- Facebook feed sizesFeed image and video dimensions
- Facebook banner sizesRight column and audience network
- Meta ad specsReels, Stories, and cross-format reference
- Country exclusion listCopy every non-US location when targeting the United States
- Explore vs Feed playbookDiscovery placement breakdown habits