Facebook & Instagram Feed
Feed · Image / Video / Carousel
Meta · Feed● AD SLOT
Post engagement and page likes.
Engagement
Post engagement, video views, and messaging conversations — surfaces vary by optimization event.
Related playbooks
Detail →
Instagram Explore
Explore · Image / Video
Meta · Explore● AD SLOT
Discovery placement for engagement objectives.
Reels
Reels · Video 9:16
Meta · Reels● AD SLOT
Reels engagement and video view events.
Stories
Stories · Image / Video 9:16
Meta · Stories● AD SLOT
Stories sticker and swipe engagement.
Messenger
Messenger · Image / Video / Carousel
Meta · Messenger● AD SLOT
Click-to-Messenger conversation starts.
Platform comparisons
Related tools
More from the Meta placement map and specs library.
- Placement mapBrowse by campaign type or surface
- Platform overviewAll campaign types and surfaces on one page
- Placements changelogInventory updates and overlap notes
- Facebook feed sizesFeed image and video dimensions
- Facebook banner sizesRight column and audience network
- Meta ad specsReels, Stories, and cross-format reference
- Country exclusion listCopy every non-US location when targeting the United States
- Explore vs Feed playbookDiscovery placement breakdown habits