Meta Advantage+ — placement breakdown habit
How Advantage+ shopping and broad delivery collapse placements — what to export weekly and when to split campaigns by surface.
What Advantage+ hides
Meta increasingly defaults to Advantage+ placements — Feed, Reels, Stories, and Audience Network blend unless you opt into manual placement controls. Treat blended CPA as a diagnostic, not a target, until you export placement breakdowns.
Creative by surface
Reels and Stories need 9:16 safe zones; Feed tolerates 4:5. Catalog ads on Marketplace behave differently from Feed DPA — check the Meta preview map on Placements before reusing one asset group everywhere.
Operator export
Weekly: placement breakdown by ad set, compare Reels CPM vs Feed, and isolate Audience Network if quality drops. Split prospecting vs retargeting before blaming Advantage+ 'black box' delivery.
Related in Placements
Keep going
- Ad Placements — where ads actually showEvery paid surface — Search, YouTube, Gmail, Discover, Maps, Display, Shopping, Meta family, TikTok — mapped to the campaign type that controls it.Open →
- Placement playbooks — operator checklistsChecklists for Performance Max surfaces, Demand Gen vs Video, Meta Feed/Reels, TikTok in-feed vs Pangle, and Shopping.Open →
- Google SERP placement audit checklistOperator checklist of live Google Search queries and modules to verify against the Placements map — Local pack, Shopping, AI Overviews, YouTube, and more.Open →
- Paid media operator guidesCopy-ready country lists, location targeting checklists, and procedural reference pages for paid media operators.Open →