Stories
Full-screen vertical placements between organic Stories on Facebook and Instagram.
Meta · Stories● AD SLOT
Wireframe mockup · not pixel-perfect · platform UI changes frequently
Campaign types that can land here
7 campaign types can serve into this surface.
Campaign
Advantage+ shopping
Product sticker units in Stories.
Full campaign view →CampaignApp promotion
Stories swipe-up app installs.
Full campaign view →CampaignAwareness
Full-screen Stories reach buys.
Full campaign view →CampaignEngagement
Stories sticker and swipe engagement.
Full campaign view →CampaignLeads
Lead gen stickers and native forms.
Full campaign view →CampaignSales
Swipe-up / link sticker product units.
Full campaign view →CampaignTraffic
Stories link sticker traffic.
Full campaign view →Related tools
More from the Meta placement map and specs library.
- Placement mapBrowse by campaign type or surface
- Platform overviewAll campaign types and surfaces on one page
- Placements changelogInventory updates and overlap notes
- Facebook feed sizesFeed image and video dimensions
- Facebook banner sizesRight column and audience network
- Meta ad specsReels, Stories, and cross-format reference
- Country exclusion listCopy every non-US location when targeting the United States
- Explore vs Feed playbookDiscovery placement breakdown habits
- What is this ad?Identify a surface and see eligible campaigns