Facebook & Instagram Feed
Primary social feed inventory — image, video, and carousel units between organic posts.
Meta · Feed● AD SLOT
Wireframe mockup · not pixel-perfect · platform UI changes frequently
Campaign types that can land here
7 campaign types can serve into this surface.
Campaign
Advantage+ shopping
Dynamic product ads and catalog sales.
Full campaign view →CampaignApp promotion
App install and event optimization.
Full campaign view →CampaignAwareness
Reach and brand awareness delivery.
Full campaign view →CampaignEngagement
Post engagement and page likes.
Full campaign view →CampaignLeads
Instant forms and Messenger leads.
Full campaign view →CampaignSales
Catalog and dynamic product ads common on Feed.
Full campaign view →CampaignTraffic
Link click optimization to landing pages.
Full campaign view →Related tools
More from the Meta placement map and specs library.
- Placement mapBrowse by campaign type or surface
- Platform overviewAll campaign types and surfaces on one page
- Placements changelogInventory updates and overlap notes
- Facebook feed sizesFeed image and video dimensions
- Facebook banner sizesRight column and audience network
- Meta ad specsReels, Stories, and cross-format reference
- Country exclusion listCopy every non-US location when targeting the United States
- Explore vs Feed playbookDiscovery placement breakdown habits
- What is this ad?Identify a surface and see eligible campaigns