Instagram Explore
Discovery feed grid and video surfaces — high-intent browsing, distinct from home Feed.
Meta · Explore● AD SLOT
Wireframe mockup · not pixel-perfect · platform UI changes frequently
Campaign types that can land here
4 campaign types can serve into this surface.
Campaign
Awareness
Discovery reach on Instagram Explore grid and video.
Full campaign view →CampaignEngagement
Discovery placement for engagement objectives.
Full campaign view →CampaignLeads
Instant forms on Explore placements when enabled.
Full campaign view →CampaignTraffic
Explore discovery traffic to site or profile.
Full campaign view →Related tools
More from the Meta placement map and specs library.
- Placement mapBrowse by campaign type or surface
- Platform overviewAll campaign types and surfaces on one page
- Placements changelogInventory updates and overlap notes
- Facebook feed sizesFeed image and video dimensions
- Facebook banner sizesRight column and audience network
- Meta ad specsReels, Stories, and cross-format reference
- Country exclusion listCopy every non-US location when targeting the United States
- Explore vs Feed playbookDiscovery placement breakdown habits
- What is this ad?Identify a surface and see eligible campaigns