PaidScope/Placements/Meta/Surfaces/Messenger

Messenger

Sponsored messages and click-to-Messenger units — distinct from Feed lead forms.

Image / Video / Carousel·Official source ↗·Last reviewed: 2026-06-08
Meta · Messenger● AD SLOT
MESSENGER AD

Wireframe mockup · not pixel-perfect · platform UI changes frequently

Campaign types that can land here

3 campaign types can serve into this surface.

Campaign

Engagement

Click-to-Messenger conversation starts.

Full campaign view →
Campaign

Leads

Click-to-Messenger and sponsored message leads.

Full campaign view →
Campaign

Traffic

Messenger destination traffic when CTA configured.

Full campaign view →

Related tools

More from the Meta placement map and specs library.

  • Placement mapBrowse by campaign type or surface→
  • Platform overviewAll campaign types and surfaces on one page→
  • Placements changelogInventory updates and overlap notes→
  • Facebook feed sizesFeed image and video dimensions→
  • Facebook banner sizesRight column and audience network→
  • Meta ad specsReels, Stories, and cross-format reference→
  • Country exclusion listCopy every non-US location when targeting the United States→
  • Explore vs Feed playbookDiscovery placement breakdown habits→
  • What is this ad?Identify a surface and see eligible campaigns→

Platform comparisons

  • Meta vs Google Ads
  • TikTok vs Meta
  • LinkedIn vs Meta
  • Pinterest vs Meta