Skippable in-stream ads play before, during, or after YouTube content; viewers can skip after five seconds. Billing models vary (CPV after 30s watch or skip threshold depending on campaign type). Non-skippable and bumper units have hard duration caps — do not traffic 30s masters into 6s bumper slots.
Companion banners and CTAs differ between YouTube campaigns and Demand Gen — check the active campaign type.
Sources
Last verified Jun 4, 2026