Ad placement

StructureCross-platform

Ad placement is where an ad can appear — Feed, Stories, Reels, Search results, YouTube in-stream, etc. Placement choice affects specs, CPM, and user intent. Manual placement selection vs. Advantage+ / automatic placements is a tradeoff between control and delivery volume.

See PaidScope Placements map for Google surface ↔ campaign type relationships.

Sources

PaidScope Placements →

Last verified Jun 5, 2026

Related tools

Keep going

Ad Placements — where ads actually showEvery paid surface — Search, YouTube, Gmail, Discover, Maps, Display, Shopping, Meta family, TikTok — mapped to the campaign type that controls it.Open →
Ad Specs — current dimensions, file weights, and aspect ratiosSearchable reference for current ad specs across every major paid platform. Monitored daily, sourced.Open →
Google SERP placement audit checklistOperator checklist of live Google Search queries and modules to verify against the Placements map — Local pack, Shopping, AI Overviews, YouTube, and more.Open →
Placement playbooks — operator checklistsChecklists for Performance Max surfaces, Demand Gen vs Video, Meta Feed/Reels, TikTok in-feed vs Pangle, and Shopping.Open →