Cost per view (CPV)(CPV)

MetricsYouTubeGoogle AdsCross-platform

Cost per view is spend divided by counted video views (platform-defined view threshold — often 30 seconds or complete). CPV is common on YouTube awareness and some social video buys. Compare CPV only within the same platform and view definition.

YouTube TrueView CPV differs from CPM-priced bumper or non-skippable.

Sources

Google Ads Help — Video →

Last verified Jun 5, 2026

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