Call to action (CTA)(CTA)

CreativeCross-platform

Call to action is the explicit next step you ask the user to take — Shop Now, Learn More, Sign Up. Platform CTA buttons and ad copy should align with landing page promise. Mismatch (ad says 50% off, page shows full price) kills CVR and can trigger policy disapprovals.

Some placements allow custom CTA text; others use fixed button labels.

Sources

Google Ads Help — CTAs →

Last verified Jun 5, 2026

Related tools

Keep going

Ad Specs — current dimensions, file weights, and aspect ratiosSearchable reference for current ad specs across every major paid platform. Monitored daily, sourced.Open →
Policy Watch — paid media policy change trackerAdvertising policy changes across Meta, Google, TikTok, LinkedIn, Amazon and more. Sourced from official changelogs.Open →
Ad Feature Graveyard — discontinued and deprecated ad featuresCatalog of paid media features that have been killed, sunsetted, or quietly deprecated across every major ad platform.Open →
Validator — ad creative spec checkerDrop in an image or video. PaidScope checks dimensions, aspect ratio, file weight, and duration against current platform specs — entirely in your browser, nothing uploaded.Open →